Senior Vice President, Business Ventures
Mark Dyer serves as Senior Vice President for IMG College. In this role, he oversees IMG College Business Ventures, which includes IMG Learfield Ticket Solutions, a joint venture with Learfield now serving more than 30 university partners; IMG College Seating, which serves more than 100 school partners; and Revenue Solutions, which includes the recently launched Fundraising service line. These business units provide a strategic offering of revenue and constituent-building services for collegiate institutions.
Before joining the IMG College team, Dyer served as Senior Vice President of Strategic Planning and Development for IMG Sports and Entertainment.
Prior to his roles with IMG, Dyer was President/CEO of Motorsports Authentics, the leading apparel, die cast, and collectible merchandise provider in NASCAR. He served as Vice President of Licensing and Consumer Products for NASCAR from 2002 - 2007, where he assisted in creating the NASCAR Hall of Fame project in Charlotte, launching the NASCAR Performance automotive aftermarket brand extension program, founding the NASCAR Library Collection, and establishing the NASCAR Foundation charitable organization.
In 1996, Dyer launched a racing-themed restaurant, NASCAR Café, with multiple locations around the country.
Dyer began his sports career with Host Communications working with the University of Tennessee's multi-media rights team, eventually serving as regional manager for Host and later President of Host's University Group.
Dyer is a 1981 graduate of the University of Tennessee and is active in many charitable organizations.