President of IMG College
Tim Pernetti is President of IMG College, the nation’s leading solutions provider for college and university athletic departments. IMG College is the market leader in multimedia rights, sports marketing, licensing and brand management. Pernetti oversees IMG’s exclusive multimedia rights relationships spanning more than 90 universities and conferences, covering 51 of the top 56 U.S. Nielsen markets; the nation’s largest independent sports radio network; and the industry’s first and foremost national collegiate marketing platform. Pernetti also oversees the Collegiate Licensing Company (CLC) and partnerships with more than 200 institutions in licensing of intellectual property and brand management. Further, he directs the Business Ventures group that administers solutions and revenue generating opportunities to partner institutions in stadium seating, ticket sales, game-day hospitality, and social media responsibility.
Before joining IMG in March, 2015, Pernetti served as Chief Business Officer of the New York City Football Club (NYCFC), where he was instrumental in the building and launching of New York’s newest professional sports team and the 20th Major League Soccer franchise. At NYCFC Pernetti oversaw and directed all business operations for the Club that began competing in MLS at Yankee Stadium in 2015 and broke league records in partnership sales and merchandise sales in its first season.
Prior to joining NYCFC, Pernetti served as Director of Intercollegiate Athletics at Rutgers University, at 38 years old, he was the youngest Director of Athletics in Division I at the time of his appointment in 2009. At Rutgers, Pernetti designed and executed Rutgers’ entrance into the Big Ten Conference across all sports, providing the school greater conference support, an enhanced student-athlete experience, increased financial resources, broad based media exposure, and access to the new college football post-season. Pernetti transformed the business of athletics at Rutgers, generating a significant increase in revenue over a four-year period through fundraising, sponsorship, venue and facility naming rights, premium seating and hospitality, and food service/concessions.
Pernetti’s early career included various roles in sports television and media as a programming executive and deal-maker for networks including CBS College Sports, CSTV and ABC Sports. In his television career, he was responsible for managing the relationships with key partners including the BCS, Big East, Big Ten, Big XII, Pac-12, SEC, ACC, and the NCAA.
He received both his B.A. and M.A. from Rutgers University, and was also a 4-year letter-winner as a football student-athlete. Pernetti is an active member of his community, serving on the Board of Directors of The Eric LeGrand Foundation (Team LeGrand), The Christopher and Dana Reeve Foundation, and the Reed Academy, a school for children with Autistic Spectrum disorder in his hometown of Oakland, NJ. Tim and his wife Danielle have three children Conor (17), Max (15) and Natalie (10).