The three-year agreement through June of 2004 allows State Farm to be the "Official Insurance Provider" of the Texas High School Championships and receive licensing rights to the UIL and Texas High School Championship marks. State Farm also receives exclusive opportunities around 84 Championship events (10 boys, 10 girls sports in five classifications), extensive TV, radio, print and Internet media focused on the Texas high school community.

Specifically, State Farm will produce and distribute a collector poster series, featuring the history of state football champions, as well as be the title sponsor of the "State Farm Scholar Athlete of the Week," which will be awarded each week on High School Xtra, a Fox Sports weekly high school television program.

"State Farm recognizes that helping young people helps all of our futures," said Ron Dodd, regional vice president of State Farm Insurance. "We are proud to be a partner of the UIL because it plays such a significant role in the lives of students in Texas."

"The UIL is proud to welcome State Farm to our Corporate Partner Program," said UIL Director Dr. Bill Farney. "Our Corporate Partners have always been committed to bringing out the very best in Texas' students through interscholastic competition, and the UIL appreciates State Farm Insurance joining in that initiative."

Established in 1997, the Texas High School Championships’ Corporate Partner Program assists in raising overall awareness of the role of athletics in education and provides an organized and professional avenue for corporations to reach the Texas high school community. State Farm now joins Verizon Wireless, Gatorade, Texas Dodge Dealers, Pepsi and 24-Hour Team Sports as current Corporate Partners.

"Supporting education and activities by being good neighbors is nothing new to State Farm. Now more than ever, our youth need support, and State Farm is committed to doing just that," said AdSport's Gary Knudson, who negotiated the agreement on behalf of State Farm.

About State Farm Insurance
State Farm, as an organization, is dedicated to working within the community to improve the quality of life for everyone. This includes involvement in education, government, safety, consumer issues, leadership, community revitalization, and more. For more on State Farm Insurance, please see http://www.statefarm.com.

About Fox Sports Net
FOX Sports Net is America's first truly national, regional and local supplier of sports programming, and reaches more than 70 million homes through its network of 21 regional sports networks. In the Southwest region, Fox Sports Net reaches over 7 million homes in Texas, Oklahoma, Arkansas, Louisiana and parts of New Mexico.

About Host Communications, Inc.
Lexington, Ky.-based Host Communications, Inc. (HOST) is a wholly owned subsidiary of Bull Run Corporation (Nasdaq: BULL). HOST, an affinity, sports and lifestyle marketing and management company, has been recognized by SportsBusiness Journal as one of the world’s top five sports marketing companies. In addition to serving as the sales and marketing arm for the UIL, HOST is the exclusive radio and Internet rightsholder to the Texas high school football playoffs. HOST also owns and produces Dave Campbell’s Texas Football magazine as well as the annual Texas Football Classic at the Alamodome in San Antonio.