IMG College also owns Dave Campbell’s Texas Football, is the rights holder for the AT&T Red River Rivalry and the State Farm Lonestar Showdown, and holds the marketing rights for the UIL (University Interscholastic League). Dave Campbell's Texas Football is a multi-media institution in Texas with an annual magazine; the Texas Football Classic; www.texasfootball.com; and a radio affiliation with Texas State Networks. The AT&T Red River Rivalry game between the Texas Longhorns and the Oklahoma Sooners, played each fall at the Cotton Bowl in Dallas, is in its 102nd year. The State Farm Lonestar Showdown is a year-long rivalry series between the Texas Longhorns and the Texas A&M Aggies. The UIL is the governing body of Public High School Athletics in Texas with over 1300 member institutions.

The rights to these schools, conferences, and properties include some, or all, of the following: radio and television programs, publishing, printing, creative design, marketing, licensing, Internet, national advertising and signage sales, and numerous lifestyle and event marketing platforms.

Additionally, IMG College holds the distinct position of having the longest consecutive relationship with the National Collegiate Athletic Association® (NCAA), over and above any other contractor. Having originally contracted with IMG College in 1976, the NCAA has trusted the Company for nearly 30 years to lead the industry in delivering the power of the collegiate market to consumers nationwide. Through an agreement with CBS Sports, IMG College oversees select NCAA rights including licensing, printing & publishing and special event promotions, like the NCAA Hoop City® interactive events.