Brad Edmondson was named General Manager for Hilltopper Sports Marketing at Western Kentucky University on April 10, 2007. Western Kentucky University is a Division I - Bowl Championship Subdivision member of the NCAA and a member of the Sun Belt Conference. Located in Bowling Green, Kentucky; Hilltopper Sports Marketing overseas and solicits sponsorships for WKU's Athletic Programs including signage, radio broadcasts, television broadcasts, internet, printed materials, and coaches' endorsements.

Brad came to Hilltopper Sports Marketing from James Madison University where he served as the Assistant Athletic Director for Marketing and Promotions. During his four years at JMU, Brad oversaw the entire corporate sales, marketing, and promotions areas for JMU's Athletic Department. He was able to increase sponsorship revenue 75%, expand their radio network to over eight million listeners, set football season ticket sales and attendance records.

Prior to working at JMU, Brad has spent time in marketing, promotions, and client relations capacities at Auburn University, with Walker Racing in Indianapolis, and his alma mater, Ball State University.

Brad earned his Bachelor's in Telecommunications in 1998, and his Master's in Sports Administration in 2002, both from Ball State University. He is an active member of the National Association of Collegiate Marketing Administrators (NACMA), and the Bowling Green Chamber of Commerce.