Adam Hochfelder was named Executive Director of the Dave Campbell's Texas Football property in May 2005. After adding multiple properties to his management in 2006, he was promoted to General Manager.

Hochfelder's primary roles are to manage the sales and operations of IMG College's Texas High School Sports operations and its Tradition Bowls brands. The two areas of focus for High School Sports in Texas include the Dave Campbell's brand and the exclusive marketing rights partnership with the UIL, Texas' governing body of High School Athletics. Within his Tradition Bowls entity are two premier brands: The AT&T Red River Rivalry Football game between The University Of Texas and Oklahoma University along with the State Farm Lonestar Showdown series between Texas and Texas A&M University.

Before coming to IMG College, Hochfelder was the VP of Sales for Arch Wireless' Western Division out of Dallas. He began with Arch in 1993 as a sales rep and worked his way to upper management assuming various sales leadership roles through the Southwest. He began his career as a field marketing rep for the Ernest and Julio Gallo Company in Dallas.

A native of Freehold, New Jersey, Hochfelder is a graduate of The University of Texas at Austin. He has a wife Anne who runs a interior design company. They live with their two children, Jacob and Sarah, in Flower Mound, Texas.