IMG Signs the Ohio Valley Conference to Multimedia Rights and Sponsorship Deal
February 21, 2008
|
LEXINGTON, Ky. -- IMG, the world's premier sports, entertainment and media company, today announced that it has reached a five-year agreement with the Ohio Valley Conference (OVC) to exclusively manage its multimedia rights and sponsorship sales.
Under terms of the agreement, IMG's College Division will represent the OVC through category exclusive corporate partnership sales, as well as radio broadcast production and distribution for the men's basketball championships and other championship events. Additionally, IMG College will handle all printing and publishing rights for the men's and women's basketball conference championship programs. IMG College has also obtained the exclusive right to use and sublicense all available sponsorship space and signage located at OVC championship sites. "We're extremely honored to be representing the Ohio Valley Conference," said Tom Stultz, Senior Vice President & Managing Director, IMG College. There is a tremendous affinity for this Conference and its member institutions from fans and corporate partners alike, which will help us capture the full marketing potential of the OVC." "IMG College is an important strategic partner in helping the OVC build and grow its brand," said Dr. Jon A. Steinbrecher, Commissioner of the Ohio Valley Conference. "IMG College is a proven leader nationally and internationally and is committed to devoting the resources necessary to making a lasting and positive impact within our Conference."
About IMG College
About the Ohio Valley Conference
|
