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IMG College Announces Staff Changes

Jul 14, 2008

LEXINGTON, Ky. -- IMG College, a division of IMG Worldwide, has announced that Alison Polk has been promoted to Senior Manager, and Bret Krift has been named Marketing Coordinator for the NCAA Football program.

Polk will be responsible for implementing the NCAA Football Youth Initiative that includes working with bowl committees to host NCAA Football Youth Day Clinics, an NCAA Football collegiate apparel and equipment grant program for youth teams ages 14 & under, and a BCS National Championship Youth Program that will provide an additional community outreach opportunity for area youth. Polk will continue to work to enhance relationships with constituents and build awareness around the game of college football.

Polk has served as the Marketing Manager for NCAA Football the last four years where she, among other duties, oversaw all branding programs for NCAA Football, managed vendor relationships and product distribution, and administered the approval process for NCAA Football's merchandise licensing program.

Replacing Polk will be Krift, who has been named the new Marketing Coordinator of NCAA Football. In this role, Krift will be responsible for supporting NCAA Football marketing and branding initiatives, as well as sponsorship sales efforts for NCAA Football. In addition, Krift will serve as the primary contact for NCAA Football's on-campus activities.

Krift comes to IMG after four years at Blue Entertainment Sports Television, where he worked in the Collegiate Sports division as an Account Executive responsible for new business development, sponsorship sales for collegiate and professional sporting events, and securing corporate marketing opportunities for the company's college football and basketball coaching clients.

Both Polk and Krift are graduates of the University of Kentucky with bachelor's degrees in Integrated Strategic Communications.

About NCAA Football
NCAA Football USA, Inc. is a coalition of the American Football Coaches Association, the Conference Commissioners Association, the National Association of Collegiate Directors of Athletics and the National Collegiate Athletics Association and serves to improve, promote, and protect college football for those who play, coach, support and dream of playing the game. IMG has served as NCAA Football's managing partner since its inception.

About IMG College
IMG College is the leader in developing integrated licensing, marketing, and multi-media opportunities for the nation's top collegiate brands across local, regional, and national platforms. IMG College partners include the NCAA and its 88 championships, NCAA Football, leading conferences, some of the most prestigious universities, and licensing for nearly 200 institutions. IMG College is a division of global sports and entertainment company IMG. For more information visit