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IMG Signs the Ohio Valley Conference to Multimedia Rights and Sponsorship Deal

Feb 21, 2008

LEXINGTON, Ky. -- IMG, the world's premier sports, entertainment and media company, today announced that it has reached a five-year agreement with the Ohio Valley Conference (OVC) to exclusively manage its multimedia rights and sponsorship sales.

Under terms of the agreement, IMG's College Division will represent the OVC through category exclusive corporate partnership sales, as well as radio broadcast production and distribution for the men's basketball championships and other championship events. Additionally, IMG College will handle all printing and publishing rights for the men's and women's basketball conference championship programs.

IMG College has also obtained the exclusive right to use and sublicense all available sponsorship space and signage located at OVC championship sites.

"We're extremely honored to be representing the Ohio Valley Conference," said Tom Stultz, Senior Vice President & Managing Director, IMG College. There is a tremendous affinity for this Conference and its member institutions from fans and corporate partners alike, which will help us capture the full marketing potential of the OVC."

"IMG College is an important strategic partner in helping the OVC build and grow its brand," said Dr. Jon A. Steinbrecher, Commissioner of the Ohio Valley Conference. "IMG College is a proven leader nationally and internationally and is committed to devoting the resources necessary to making a lasting and positive impact within our Conference."

About IMG College
IMG College is the leader in developing integrated licensing, marketing, and multi-media opportunities for the nation's top collegiate brands across local, regional, and national platforms. IMG College is a division of IMG, the world's premier Sports, Entertainment and Media Company. IMG is a diversified global business with two major business segments: IMG Sports & Entertainment, and IMG Media. IMG employs more than 3,000 people in 30 countries. For more information visit

About the Ohio Valley Conference
The Ohio Valley Conference, which is the nation's eighth oldest Division I athletic conference, is in its 60th year of competition in 2007-08. The OVC is comprised of 11 schools that represent five states. Member institutions include Austin Peay State University, Eastern Illinois University, Eastern Kentucky University, Jacksonville State University, Morehead State University, Murray State University, Samford University, Southeast Missouri State University, Tennessee State University, Tennessee Technological University and the University of Tennessee at Martin. For more information call 615.371.1698 or visit