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University of Oregon Athletic Department Agrees to Multi-Media Rights Extension and New Partnership

Feb 13, 2008

EUGENE, Ore. -- The University of Oregon announces today a comprehensive agreement to significantly impact the future of athletics at the flagship university.

In partnership with Oregon Sports Network (OSN) and IMG College, the UO has agreed to an extension and new partnership for multi-media marketing rights worth $67,140,000 over the next 10 years. The multi-media rights agreement will include management of the television and radio rights and programming, advertising, licensing video boards and signage. The contract provides a $4 million bonus to be used for capital investment for video boards and signage in the proposed basketball arena, Autzen Stadium and the new baseball park. In addition, IMG-OSN will guarantee the UO $2.5 million for the right to sell the naming rights for the new baseball field. The extension agreement also includes production services and infrastructure for video board and game day presentations, programs, ticket purchase and other trade.

"The partnership between OSN and IMG College provides the University with the service and existing partnerships of a long-time local partner, combined with the strength of a national and international sales and management leader. As we move forward with the proposed arena and baseball stadium facilities, and the enhancement of our football program to achieve self-sufficiency, the marketing efforts are crucial for the revenue success we're committed to deliver," said UO Athletic Director Pat Kilkenny.

The decision ends a long period of evaluation of its media rights by Kilkenny.

IMG College, the premiere college marketing, licensing and media company, represents nearly 200 leading collegiate properties including colleges and universities, bowls, conferences, the NCAA and NCAA Football. The Sports Business Journal ranked parent company IMG as the world's top sports marketing agency.

OSN represents the UO in areas of television sales and production, radio sales and production, corporate sponsorships, arena signage, print sales and hospitality. OSN is in its 20th year of existence and is managed by Tim Roberts, who took sole ownership of the multi-media rights agreement when ESPN Regional decided to exit the local marketing rights business.

"We're thrilled to be able to continue this partnership with the University of Oregon and look forward to building on our existing relationships and service, and adding the national presence of IMG, placing Oregon at the forefront of collegiate sports marketing and multi-media rights agreements. Our flexibility was critical to this extension and new partnership, and you can see the practical application of that right away with the $4 million allocation for scoreboards throughout the athletic department, and the innovation exemplified by the guaranteeing of $2.5 million for naming rights to the new baseball field." said Roberts.

"We considered several proposals but in the end we concluded that OSN and IMG listened to us and responded with a business and financial plan that is best suited for the Ducks," Kilkenny added. "This agreement is comprehensive and addresses needs throughout the athletic department, and proves our national worth in the marketplace, and our ability to drive revenue from our national successes and strength as a department."

The significant annual rights fees increases are more than double the existing contract with a guaranteed cash amount of $56,218,000, and will help Oregon Athletics remain self-sufficient with a goal of becoming self-sustaining as it focuses efforts on major projects including a proposed basketball arena and new baseball stadium, as well as future major renovations to Autzen stadium.

"We are delighted that the University of Oregon has selected OSN and IMG to be the athletic department's marketing partner for the next ten years," said Tom Stultz, senior vice president and managing director, IMG College. "We know they had many options throughout this process, and we are thrilled that they truly understand how IMG's investment in the college market positions IMG College to completely re-invent college media and sponsorship sales."

"IMG is thrilled to partner with an elite university like Oregon," added Pat Battle, senior corporate vice president, IMG College. "We are committed to using the global resources of IMG to capture the full marketing potential of the University on the local, regional, and national levels to benefit Oregon athletics."

About the University of Oregon
The University of Oregon is a world-class teaching and research institution and Oregon's flagship public university. The UO is a member of the Association of American Universities (AAU), an organization made up of 62 of the leading public and private research institutions in the United States and Canada. Membership in the AAU is by invitation only. The University of Oregon is one of only two AAU members in the Pacific Northwest.

About IMG College
IMG College is the leader in developing integrated licensing, marketing, and multi-media opportunities for the nation's top collegiate brands across local, regional, and national platforms. IMG College is a division of IMG, the world's premier sports, entertainment and media company. IMG is a diversified global business with two major business segments: IMG Sports & Entertainment and IMG Media. IMG employs more than 3,000 people in 30 countries.