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Florida Gators Announce Scotts as Official Lawn and Garden Company

Oct 27, 2009

GAINESVILLE, Florida - IMG College, a division of IMG Worldwide, and Sun Sports, the multimedia rights partners for the University of Florida's University Athletic Association, announced today that The Scotts Company LLC will become the "Official Lawn and Garden Company" of the Florida Gators.

The partnership, which began this academic year, is the first between Scotts and a college sports program. Under the terms of the agreement, Scotts will provide turf expertise and premium products for the athletic venues across the Gators' campus. Scotts will also receive category exclusive marketing and promotional rights which include associated radio, television, print, signage, and Internet opportunities.

Additionally, Florida Gator and Scotts turf professionals will appear in television spots highlighting lawn tips to fans across Florida. Scotts messages will appear across statewide television on Sun Sports, radio on the Gator Network, in Ben Hill Griffin Stadium, and on

"Partnering with the Florida Gators reaches a tremendous fan base in one of the largest states in the country," said Mike Lukemire, President, the Southeast region for The Scotts Miracle-Gro Company. "Working with the Gators' athletic turf managers to develop the best products for the soil and turf in Gainesville will translate to an experience that fans can then use in their own backyard."

"We are proud to partner with The Scotts Company as the `Official Lawn and Garden Company' of the Florida Gators," said Cathy Weeden, General Manager, Gator Sports Marketing and IMG College. "We are confident that the Scotts Advantage will give the Gators the edge in turf at Ben Hill Griffin Stadium and other UF athletic venues."

About IMG College
IMG College is the leader in developing integrated licensing, marketing, and multimedia opportunities for the nation's top collegiate brands across local, regional, and national platforms. IMG College partners include the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, the world's premiere sports, media, and entertainment company. For more information, please visit

About the University of Florida
The University of Florida (UF) is a major, public, comprehensive, land-grant, research university. The state's oldest, largest and most comprehensive university, UF is among the nation's most academically diverse public universities. UF has a long history of established programs in international education, research and service. It is one of only 17 public, land-grant universities that belongs to the Association of American Universities.

About ScottsMiracle-Gro
With nearly $3 billion in worldwide sales and more than 6,000 associates, The Scotts Miracle-Gro Company, through its wholly-owned subsidiary, The Scotts Company LLC, is the world's largest marketer of branded consumer products for lawn and garden care, with products for professional horticulture as well. The Company's brands are the most recognized in the industry. In the U.S., the Company's Scotts®, Miracle-Gro®, and Ortho® brands are market-leading in their categories, as is the consumer Roundup® brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In the U.S. the Company operates Scotts LawnService®, the second largest residential lawn care service business. In Europe, the Company's brands include Weedol®, Pathclear®, Evergreen®, Levington®, Miracle-Gro®, KB®, Fertiligene® and Substral®. For additional information, visit us at