America's Home for College Sports

IMG College and the Southeastern Conference Extend Sponsorship with Dick's Sporting Goods

Jul 06, 2009

PITTSBURGH, Pa. -- IMG College, the multi-media rights partner for the Southeastern Conference (SEC), today announced an extension with Dick's Sporting Goods as the official sporting goods sponsor of the SEC. The agreement will run through 2012.

"We are honored to extend our contract with Dick's Sporting Goods as the Official Sporting Goods Sponsor of the Southeastern Conference," said Ben May, Regional Vice President & General Manager, Southeastern Conference. "Dick's has remained a loyal supporter of the SEC, and we look forward to our continued relationship."

Under terms of the new agreement, Dick's will receive category exclusive marketing and promotional rights, along with associated radio, television, print, Internet, signage, and event marketing rights.

"The SEC remains an excellent platform for us to leverage the college market and reach our target consumers," said Jeffrey R. Hennion, Executive Vice President & Chief Marketing Officer at Dick's Sporting Goods. "Dick's Sporting Goods is proud to align with the Conference's high standard of excellence and loyal fan base."

Dick's Sporting Goods participates in grassroots activation including SEC youth clinics and the widely popular SEC Fanfare events surrounding the SEC Football Championship and Men's Basketball Tournament.

Dick's has been the official sporting goods sponsor of the SEC since 2007.

About Dick's Sporting Goods
Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. As of May 2, 2009, the Company operated 394 Dick's Sporting Goods stores in 39 states primarily throughout the eastern half of the U.S. The Company also owns Golf Galaxy, Inc., a multi-channel golf specialty retailer, with 91 stores (including the converted Golf Shop) in 31 states, ecommerce websites and catalog operations and Chick's Sporting Goods, Inc., which operates 13 specialty sporting goods stores in Southern California.

About the Southeastern Conference
The Southeastern Conference was formed in 1933 and consists of 12 member institutions: Alabama, Arkansas, Auburn, Florida, Georgia, Kentucky, LSU, Ole Miss, Mississippi State, South Carolina, Tennessee and Vanderbilt. The league currently sanctions championship play in nine men's sports and 11 women's sports. Its headquarters has been located in Birmingham, Ala., since 1948. For more on the conference, visit

About IMG College
IMG College is the leader in developing integrated licensing, marketing, and multi-media opportunities for the nation's top collegiate brands across local, regional, and national platforms. IMG College partners include the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, the world's premiere sports, media, and entertainment company. For more information, please visit