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IMG College and the University of Florida Athletic Association Partner with Gustafson Farm

Jul 15, 2009

GAINESVILLE, Fla. -- IMG College, the multi-media rights partner for the University of Florida Athletic Association, today announced a partnership with Gustafson Farm to be the official chocolate milk of the Florida Gators.

"Partnering with the University of Florida Athletic Association is an excellent platform for us to showcase our signature chocolate milk product and for consumers to experience the great taste and nutritional benefits of chocolate milk," said Bryce Kelly, Chief Operating Officer, Southeast Milk. "We hope the entire Gator Nation will understand the importance of milk in order to help build and maintain healthy bodies."

"We are proud to partner with Gustafson Farm to be the official chocolate milk sponsor of the Florida Gators," said Cathy Weeden, General Manager, Gator Sports Marketing and IMG College. "Our athletes are sure to benefit from the nine essential nutrients milk provides as the basis of a healthy diet."

Under the terms of the agreement, Gustafson Farm will receive category exclusive marketing and promotional rights, along with associated radio, television, print, Internet, and on-site marketing rights.

Additionally, Gustafson Farm Chocolate Milk will be available to Gator fans this football season at Ben Hill Griffin Stadium.

The new agreement went into effect July 1, 2009.

About IMG College
IMG College is the leader in developing integrated licensing, marketing, and multi-media opportunities for the nation's top collegiate brands across local, regional, and national platforms. IMG College partners include the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, the world's premiere sports, media, and entertainment company. For more information, please visit www.imgworld.com.

About the University of Florida
The University of Florida (UF) is a major, public, comprehensive, land-grant, research university. The state's oldest, largest and most comprehensive university, UF is among the nation's most academically diverse public universities. UF has a long history of established programs in international education, research and service. It is one of only 17 public, land-grant universities that belongs to the Association of American Universities.

About Gustafson Farm
Gustafson's Dairy was established in 1908 when Mama & Papa Gus bought one cow named Buttercup and provided milk for their six children and nearby neighbors. Their neighbors began asking to buy more milk and butter, so they bought more cows. They started churning butter in a small building in her backyard until 1925. In1925, the Dairy moved to its present location in Green Cove Springs, Florida, and the rest is history. Gustafson's mission is to be the, "Brand of Choice," for fluid milk customers in Florida and South Georgia and the, "Chosen Supplier," for customers seeking a private label solution. Our objective is to provide quality products at competitive prices by means of an efficient distribution network for all the markets we serve. Gustafson's, LLC is a wholly owned subsidiary of Southeast Milk, Inc. Southeast Milk, Inc is a cooperative of dairy farmers with offices in Belleview, Florida and supplies quality dairy products to customers in the Southeast. Sunshine State Dairy Farms, LLC is also a wholly owned subsidiary of Southeast Milk, Inc with plants located in Plant City, Florida and Hammond, Louisiana. All of these enterprises are owned and operated by local dairy farmers.