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University of Cincinnati and IMG Form Athletics Multi-Media Rights Partnership

Jan 23, 2009

CINCINNATI, Ohio. -- The University of Cincinnati Department of Athletics today announced it has reached an agreement with IMG College, a division of IMG Worldwide, for a 12-year multi-media rights partnership worth more than $30 million in guaranteed payments to the University. The new deal goes into effect July 1, 2009.

The UC Department of Athletics will also derive additional financial benefits as IMG College will be responsible for a portion of the unit's operating expenses in support of marketing and corporate sponsorships.

"Partnering with IMG College at this point in our athletics evolution is a bold and exciting move," said Mike Thomas, UC's Director of Athletics. "UC and IMG are poised to move aggressively in maximizing the Bearcats' brand, and we are confident that this partnership will foster new opportunities for the continued growth of our University, for our friends in the corporate sector, and of course, for a positive impact on all of our student-athletes and fans of UC Athletics."

Under terms of the agreement, IMG College will manage and market all rights associated with corporate sponsorships, signage, on-site marketing opportunities, publishing rights, future website sales and management, coaches' endorsements, and game day hospitality.

Additionally, the agreement covers all game day radio broadcasts for football and basketball regular and post-season play, football and basketball coaches' radio shows and television rights, along with other mutually agreed upon radio broadcast and television rights for various other sports.

"The University of Cincinnati has done an excellent job in creating a top notch athletic program," said Tom Stultz, Senior Vice President and Managing Director for IMG College. "It is an honor to work with the University, and we look forward to developing its multi-media rights program using the global resources of IMG College."

About IMG College
IMG College is the leader in developing integrated licensing, marketing, and multi-media opportunities for the nation's top collegiate brands across local, regional, and national platforms. IMG College partners include the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, the world's premiere sports, media, and entertainment company. For more information, please visit

About the University of Cincinnati Department of Athletics
University of Cincinnati offers 18 sports programs which compete in BIG EAST Conference. Since joining the league in 2005-06, the Bearcats have captured three league titles, including the 2008 BIG EAST football title. The football championship earned the program the school's first appearance in the Bowl Championship Series and a spot in the 75th FedEx Orange Bowl. Over the course of the program's history, 230 student-athletes have garnered all-America or academic all-America honors, including the likes of college basketball's Player of the Century Oscar Robertson, 2008 Olympic gold medalist Mary Wineberg (one of four in school history), 2007 World Series Champion Kevin Youkilis of the Boston Red Sox, and Indianapolis Colts linebacker and 2007 Super Bowl Champion Tyjuan Hagler.