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University of Kentucky Sports Marketing Academy Presented by IMG Announces 2009 Presenters

Mar 17, 2009

LEXINGTON, Kentucky. -- IMG, in conjunction with the University of Kentucky Gatton College of Business and Economics, the UK Athletics Department, and Big Blue Sports Marketing, announces its lineup of speakers for the 12th annual UK Sports Marketing Academy (UKSMA) held May 12-14 at the University of Kentucky.

A strong lineup of presenters from prominent sports organizations will include:

Greg Shaheen, Senior Vice President of Basketball and Business Strategies, NCAA
Mike Aresco, Senior Vice President of Programming, CBS Sports
Mark Whitworth, Associate Commissioner of External Affairs, SEC
Chris Plonsky, Women's Athletic Director, University of Texas
Michael Kelly, Associate Commissioner, Football, ACC
Chuck Gerber, television consultant, former ESPN executive

The UKSMA Professional Certification Program, designed for professionals with a strong interest in the field of sports marketing, is the first of its kind in the industry. The Certification Program is a rigorous academic experience taught in a university classroom setting by leading marketing faculty and sports marketing practitioners.

For more information and a complete list of speakers, visit Registration is now open and available through the Web site. Due to limited space, participants are encouraged to register early and to check the Web site periodically for updates.

About IMG College
IMG College is the leader in developing integrated licensing, marketing, and multi-media opportunities for the nation's top collegiate brands across local, regional, and national platforms. IMG College partners include the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, the world's premiere sports, media, and entertainment company. For more information, please visit

About University of Kentucky Gatton College of Business and Economics
The Gatton College of Business and Economics is committed to preparing savvy, world-ready professionals through cutting-edge offerings designed to give students real-world experiences enhanced by first-rate teaching. For more than 80 years, the Gatton College has educated more than 25,000 men and women for today's business world. The College houses bachelors, masters and doctoral degree programs within three academic units: the School of Management, Von Allmen School of Accountancy and the Department of Economics. A member of the AACSB International (The Association to Advance Collegiate Schools of Business), Gatton College is accredited to offer undergraduate and graduate programs in the business disciplines.