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University of South Alabama and IMG Form Athletics Multi-Media Rights Partnership

Feb 11, 2009

MOBILE, Ala. -- The University of South Alabama Department of Athletics today announced it has reached an agreement with IMG College, a division of IMG Worldwide, for a five-year multi-media rights partnership worth more than $2 million in guaranteed payments to the University.

Under the terms of the agreement, IMG College will manage and market all rights associated with corporate sponsorships, signage, on-site marketing opportunities, publishing rights, website sales and management, and endorsements.

Additionally, the agreement covers radio broadcasts and television rights for football and men's basketball, along with other mutually agreed upon sports programs.

"We are looking forward to a partnership with IMG which will help us reach our full marketing potential," said Joe Gottfried, USA's Director of Athletics. "This partnership will make IMG College the exclusive holder of our athletic multi-media rights offerings."

"The University of South Alabama has done an amazing job in growing its athletic program," said Tom Stultz, Senior Vice President and Managing Director for IMG College. "It is an honor to work with the University, and we look forward to using the global resources of IMG to develop its multi-media rights program."

The new deal goes into effect July 1, 2009 and will run through June 30, 2014.

South Alabama joins top-tier NCAA Division I programs The University of Texas, University of Kentucky, and University of Tennessee, among others, who also have multi-media rights partnerships with IMG.

About IMG College
IMG College is the leader in developing integrated licensing, marketing, and multi-media opportunities for the nation's top collegiate brands across local, regional, and national platforms. IMG College partners include the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, the world's premiere sports, media, and entertainment company. For more information, please visit

About the University of South Alabama Department of Athletics
The University of South Alabama was founded in 1963 and currently has 14,279 students enrolled. The USA Department of Athletics supports 17 programs and 300-plus student-athletes with the addition of football in December 2007 and competes in the Sun Belt Conference. USA Athletics has claimed the Vic Bubas Cup -- presented to the program that demonstrates excellence in the league's now 19 sports -- 10 times in a 13-year span, more than any other member institution.