America's Home for College Sports Named Title Sponsor of the West Coast Conference Men's and Women's Basketball Tournaments

Sep 08, 2009

HENDERSON, Nevada -- The West Coast Conference (WCC) and its multimedia rights partner, IMG College, today announced as the official title sponsor of the WCC Men's and Women's Basketball Tournaments. The three-year deal, effective through the 2011-12 season, marks the WCC's first-ever title sponsorship.

Under the terms of the new agreement, will receive category exclusive marketing and promotional rights, along with associated radio, television, Internet, print, signage, and hospitality rights.

"We are thrilled to welcome to the West Coast Conference team as the title sponsor for our conference basketball championships," said Jamie Zaninovich, Commissioner, West Coast Conference. "We have found the perfect partner for our most high profile event thanks to the efforts of IMG College. It was clear from our first meeting with management that they shared a common vision for growing our Las Vegas- based basketball championship."

" is excited to be the title sponsor of this great event," said Alfred Lin, Chairman & CFO/COO, "The WCC and its institutions always put on a highly competitive tournament and the energy and buzz it generates can be felt not only in Las Vegas, but around the country. Zappos and the Conference share a belief that anything is possible with enough passion and determination. It's what drives us a company to continually up our own game from selling shoes to becoming a leading online retailer with a wide variety of products."

"We are honored to broaden our partnership with to include the title sponsorship for the WCC Basketball Champshionships in Las Vegas," said Dan Shell, General Manager, IMG College - West Coast Conference. "This partnership makes a great deal of sense on many levels, as the West Coast Conference and Zappos share many of the same ideals and philosophies in building their respective platforms. We are eager, both IMG and the West Coast Conference, to help Zappos connect with the many passionate WCC fans."

In addition to its financial sponsorship, the WCC and will partner with Soles4Souls to challenge each West Coast Conference campus to collect the most shoes from December to the end of the conference basketball season. The gently used shoes will be distributed internationally through Soles4Souls to individuals in need.

New shoes, donated by Soles4Souls and, will be delivered to at-risk youth from the Clark County School District and the After School All-Star program in Las Vegas during the WCC Women's Basketball Championship Final.

The Men's and Women's Basketball Tournaments are set to be played in Las Vegas for the next three years.

Established in 1999, has quickly become a leader in online apparel and footwear sales by striving to provide shoppers with the best possible service and selection. In 2008, the company's gross merchandise sales exceeded $1 billion. currently stocks millions of products from over 1000 clothing and shoe brands. was recognized in 2009 by FORTUNE MAGAZINE as one of the "100 BEST COMPANIES TO WORK FOR", debuting as the highest-ranking newcomer to FORTUNE's 2009 list. More information about the company's customer service philosophy, unique company culture, and job openings can be found at More information about the "Zappos Insights" business membership program can be found at

About the West Coast Conference (WCC)
The West Coast Conference was formed in 1952 and has evolved and grown to become a nationally recognized and competitive force in Division I intercollegiate athletics, with 13 conference-sponsored sports: baseball, men's and women's basketball, women's crew, men's and women's cross country, men's and women's golf, men's and women's soccer, men's and women's tennis and women's volleyball. The WCC is characterized by the stability of its membership - only two conferences have been together longer- and its unique emphasis on combining excellence in athletics with excellence in academics.

About IMG College
IMG College is the leader in developing integrated licensing, marketing, and multimedia opportunities for the nation's top collegiate brands across local, regional, and national platforms. IMG College partners include the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, the world's premiere sports, media, and entertainment company. For more information, please visit