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University of Kentucky Extends Partnership with The Collegiate Licensing Company

Nov 27, 2012

Following the largest basketball national championship "hot market" in collegiate licensing history, the University of Kentucky (UK) today announced it has extended its partnership agreement with The Collegiate Licensing Company (CLC), an affiliate of IMG College, to continue managing its domestic U.S. trademark licensing program through 2018. CLC will also maintain its partnership with the University to manage its international trademark licensing rights.  Read more.

IMG Learfield Ticket Solutions Bolsters Management Ranks As Partner Roster Rises to 22 Universities

Nov 14, 2012

IMG Learfield Ticket Solutions has brought on a new group of general managers leading efforts to enhance athletic ticket sales for a host of new school partners. Read more.

TCU and IMG College Extend Athletics Multimedia Rights Partnership

Nov 13, 2012

TCU has announced it has reached an agreement with IMG College, the nation's leading collegiate marketing firm, for a 12-year extension to its current multimedia rights partnership now in its seventh year. Read more.

The Collegiate Licensing Company Extends Partnership with West Virginia University

Nov 12, 2012

Following a record year of licensing royalty revenue for West Virginia University (WVU), The Collegiate Licensing Company (CLC), an affiliate of IMG College, today announced it has reached an agreement for a 10-year extension with WVU to continue managing the school’s trademark licensing program through June 30, 2022. Read more.

Expanding Its Line of Collegiate Services, IMG College Names Jim Connelly to New Leadership Post

Nov 05, 2012

IMG College, a division of IMG Worldwide, today named Jim Connelly to its executive team, as the nation’s leading collegiate sports marketing agency expands its suite of services for collegiate partners. Read more.

IMG College and Ohio Valley Conference Extend Multimedia Rights Agreement

Oct 22, 2012

IMG College, a division of IMG Worldwide, today announced it has reached an agreement with the Ohio Valley Conference (OVC) for a 5-year extension to its current multimedia rights partnership. The new deal will take effect immediately.  Read more.

Michigan Announces Partnership with Flagstar Bank

Oct 04, 2012

The University of Michigan Athletic Department and IMG College today announced that Flagstar Bank, the largest bank headquartered in Michigan, has become an official partner of Michigan Athletics. The bank’s support of U-M Athletics will focus on presenting sponsorships to two key digital assets, a student rewards program featured on a mobile app, and the university’s official athletics website, mgoblue.com. The partnership was brokered by IMG College, which has been the multimedia rights partner for UM since 2008.  Read more.

Hershey Blazes College Trail for CPGs

Sep 05, 2012

In a classic ad campaign for Hershey Company’s Reese’s brand, chocolate and peanut butter collided to make for a very tasty combination. The match of college sports and Reese’s is adding up to the same kind of very effective combination. Read more.

Lowe's, IMG College Sign Unprecedented Strategic Agreement to Reach College Sports Fans via Official Social Media Channels

Aug 30, 2012

Lowe’s Companies, Inc. (NYSE: LOW) and IMG College today announced an unprecedented national marketing agreement that helps the home improvement retailer reach college sports fans where dialogue is a game changer: official social media platforms.  Read more.

Penn State Wins College Colors Day Spirit Cup in Pledge Your Allegiance Competition

Aug 29, 2012

The Collegiate Licensing Company (CLC), a division of IMG College, and NCAA Football today announced The Pennsylvania State University as the winner of the inaugural College Colors Day Spirit Cup and $10,000 toward the University’s general scholarship fund. Read more.

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