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Big Blue Sports Marketing Extends Partnership with Pieratt's to Include Endorsement Services of Head Football Coach Joker Phillips

Jun 07, 2010

LEXINGTON, Ky., (June 07, 2010) – Big Blue Sports Marketing, the multimedia rights partner for the University of Kentucky Athletics and an IMG College property, today announced a three-year partnership extension with Pieratt’s, a full-service home appliance, television, and furniture dealer in Lexington, KY.

Under the terms of the agreement, Pieratt’s will receive the endorsement services of University of Kentucky Head Football Coach Joker Phillps, as well as associated radio and on-site opportunities with Kentucky Football and Men’s Basketball.

“Having been a customer at Pieratt’s, I can personally attest to the quality products and level of service that have made them long-time favorites in Lexington and throughout Kentucky,” said Joker Phillips, University of Kentucky Head Football Coach. “Pieratt’s has been a great supporter of UK and I’m pleased to be associated with the company.”

In addition to acquiring Coach Joker Phillips as a spokesperson, Pieratt’s will have on-site display space and an on-court promotion at Big Blue Madness. During last season’s promotion, a fan won a new home theatre provided by Pieratt’s.

“We are excited to broaden our partnership with the University of Kentucky Athletics to include Coach Phillips as a spokesperson,” said Michael Cox, Director of Marketing, Pieratt’s. “It is an excellent opportunity to connect with one of the largest and most passionate fan bases in the country, and we believe in the importance of supporting Wildcat sports as we continue to grow our business.”

“We are pleased to extend our sponsorship agreement with Pieratt’s,” said Kim Shelton, General Manager, Big Blue Sports Marketing/IMG College. “Pieratt’s has remained a loyal supporter of the University of Kentucky, and we look forward to our continued relationship.”

The partnership agreement will run through 2013.

About IMG College
IMG College is the leader in developing integrated licensing, marketing, and multimedia opportunities for the nation’s top collegiate brands across local, regional, and national platforms. IMG College partners include the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, the world’s premiere sports, media, and entertainment company. For more information, please visit www.imgworld.com.

About Pieratt’s
Pieratt’s, Inc. is the largest locally owned full-service home appliance, television, and furniture retailer in Central Kentucky, with customers throughout Kentucky, Tennessee, Ohio and Indiana. Founded in 1946 by H.F. Pieratt, the family owned and operated retailer maintains the personal service and great attention to detail that Central Kentuckians have come to expect of the sixty-three year old retailer. Pieratt’s has two showrooms in Lexington, KY and one in Richmond, KY. For further details, please visit www.pieratts.net.