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Delta Air Lines, University of Oregon Athletics Announce Marketing Relationship

Sep 22, 2010

PORTLAND, Sept. 22, 2010 – Delta Air Lines (NYSE: DAL) and the University of Oregon Department of Athletics today announced a new multi-year deal making Delta the official airline of the university’s athletic program.

“This relationship with the University of Oregon Athletics strengthens Delta’s brand in the state as we continue to invest in the Portland market,” said Steve Sear, Delta’s vice president of Global Sales. “Delta is the only carrier that connects Portland nonstop to Asia and Europe and now the only airline to be able to officially say ‘Go Ducks!’”

Under the terms of the agreement, Delta will receive signage and a full-screen video feature on DuckVision in Autzen Stadium, a year-round top banner on GoDucks.com, courtside TV signage in Matthew Knight Arena, and outfield fence signage at PK Park. “We want to thank Delta for their significant investment in Oregon Athletics,” added Rob Mullens, athletic director, University of Oregon.

“This agreement with Delta will provide necessary resources to continue building on the success of our athletic program at Oregon and help us continue to provide a student-athlete and fan experience second to none.”

Delta offers up to 17 daily nonstop flights between Portland and seven U.S. destinations*, and is the only airline at the Portland International Airport to offer international service to both Europe and Asia with daily flights to its hubs at Amsterdam-Schiphol and Tokyo-Narita airports.

From Tokyo-Narita, Delta offers customers connections to 12 destinations in seven countries throughout the Asia-Pacific region. From Amsterdam, and thanks to its trans-Atlantic alliance with Air France-KLM, Delta offers connections to 90 destinations in 42 countries throughout Europe, Middle East and Africa.

Delta also maintains a preferred alliance with West Coast-based Alaska Airlines, including codeshare service from Portland to more than 30 nonstop destinations.

Delta Air Lines serves more than 160 million customers each year. With its unsurpassed global network, Delta and the Delta Connection carriers offer service to 354 destinations in 65 countries on six continents. Headquartered in Atlanta, Delta employs more than 75,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. A founding member of the SkyTeam global alliance, Delta participates in the industry’s leading trans-Atlantic joint venture with Air France-KLM and Alitalia. Including its worldwide alliance partners, Delta offers customers more than 13,000 daily flights, with hubs in Amsterdam, Atlanta, Cincinnati, Detroit, Memphis, Minneapolis-St. Paul, New York-JFK, Paris-Charles de Gaulle, Salt Lake City and Tokyo-Narita. The airline’s service includes the SkyMiles frequent flier program, the world’s largest airline loyalty program; the award-winning BusinessElite service; and 50 Delta Sky Clubs in airports worldwide. Customers can check in for flights, print boarding passes, check bags and review flight status at delta.com. # # # *A portion of travel for some itineraries may be on Delta Connection carrier SkyWest.