America's Home for College Sports

Florida Gators Partner With The Parking Spot

Aug 23, 2010

ORLANDO (August 23, 2010) - The Parking Spot is kicking off the 2010 college football season with the announcement of a new partnership with the University of Florida. The unique agreement transforms the signature yellow-and-black spots on shuttles in the Orlando International fleet to reflect the Blue and Orange of the University of Florida.

"It's an honor to be a part of the excitement and tradition of an institution like the University of Florida," said Mark Wildman, Senior Vice President of Marketing, The Parking Spot. "The Gator-branded shuttles offer fans the opportunity to celebrate their team while experiencing the value and uncompromising level of service at The Parking Spot."

The Gator spotted shuttles join the Gold and Black UCF Knights shuttle, rolled out at the Orlando International facility last October, as part of a nationwide campaign where The Parking Spot partners with collegiate or professional teams with fans in cities where the company operates near airport parking facilities. In addition to University of Florida, The Parking Spot has partnered with 21 teams across the NCAA, MLB, NHL & AHL.

"The Parking Spot shuttles are just another way for fans throughout the Orlando area to express pride and loyalty to UF," said Mike Hill, University of Florida Associate Athletics Director. "We are excited about our partnership with The Parking Spot and look forward to them providing the very best service for our fans."

Guests at The Parking Spot enjoy signature amenities and service, including complimentary luggage assistance, membership in the Spot ClubTM frequent parking program and bottled water upon their return.

The new deal, which was negotiated through Gator Sports Marketing, the multimedia rights partner for the University of Florida and an IMG College property, will run through June 2013.

About The Parking Spot Orlando
The Parking Spot, which operates 18 near airport parking facilities at 12 airports in 10 cities, provides service to and from Orlando International Airport in distinctive spotted shuttles that depart and return to the facility every five to seven minutes. Located just north of the airport, the facility offers open-air and covered parking and is open 24-hours. To make reservations, check rates, confirm availability or to check the weather at the Orlando facility, visit www.TheParkingSpot.com.

About IMG College
IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in licensing, marketing, events and hospitality, multimedia rights, stadium and arena development, sales, and consulting. IMG College works across local, regional, and national platforms to connect top corporations to the college market's more than 172 million fans--77 million of which are female--an affluent fan base with more than 29 million college fans earning more than $100,000, and 17 million fans between the ages of 18 - 24. IMG College partners with the nation's top collegiate brands, including the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, the world's premier sports, media, and entertainment company. For more information, please visit www.imgworld.com.