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IMG College and The University of Michigan Athletic Department Sign PNC Bank as Presenting Sponsor of U-M Football Spring Game

Apr 08, 2010

ANN ARBOR, Mich. -- The University of Michigan Athletic Department and IMG College-Michigan Sports Marketing announced Wednesday (April 7) that PNC Bank, a member of The PNC Financial Services Group (NYSE: PNC), has signed on as the presenting sponsor of the U-M football spring game on Saturday, April 17, at 1 p.m. EDT from Michigan Stadium. PNC Bank is converting the former National City bank branches in Ann Arbor and throughout the state of Michigan to PNC on April 12.

PNC Bank and IMG College-Michigan Sports Marketing will donate a portion of the sponsorship to the Michigan football interactive play area at the new C.S. Mott Children's Hospital. A major component of the annual spring game is a fund-raising campaign that will assist the construction of the new C.S. Mott Children's Hospital.

Admission to the spring game is free but fans can make a donation of choice to C.S. Mott Children's Hospital upon entering the gates of Michigan Stadium.

PNC Bank will sponsor two of the largest spring football game activities, the Michigan team locker room tour and the Kick for Cash promotion. Fans can tour and take photos in the Michigan team locker room from 6:30-8 p.m. on Friday (April 16) and from 7-9:30 a.m. on Saturday (April 17). Each locker will be set up with player uniforms and will look exactly the way it does on game day. Fans will exit the locker room at the top of the tunnel at the 'Go Blue' sign.

"At PNC, we are committed to the communities we serve, and building upon our long legacy of supporting community organizations and schools, including the University of Michigan spring football game," said David Boyle, PNC Bank regional president for Michigan.

For the PNC Kick for Cash promotion, the athletic department will randomly select one fan to attempt field goals with the chance to win a PNC gift card up to $300. They will have the opportunity to kick from three different spots, the 10-, 15- or 20-yard lines, with varying prizes for each of the three distances.

The parking lots surrounding Michigan Stadium will be available to accommodate fans that wish to tailgate for the spring game. Gates 2, 4, 8 and 10 will open at 10 a.m. Certain restrooms and concessions will be open to the public, but a final determination will be made at a later date based on the stadium construction schedule.

The Michigan Marching Band, the cheerleaders and the dance team will participate in the spring game.

About IMG College
IMG College is the leader in developing integrated licensing, marketing, and multimedia opportunities for the nation’s top collegiate brands across local, regional, and national platforms. IMG College partners include the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, the world’s premiere sports, media, and entertainment company. For more information, please visit