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Ohio State Sports Marketing Signs Kenda Tires as Corporate Sponsor

Sep 22, 2010

ATLANTA, Ga., (Sept. 22, 2010) – Ohio State Sports Marketing, the multimedia rights partner for The Ohio State University Department of Athletics and an IMG College property, today announced Kenda Tires as a corporate sponsor of The Ohio State Buckeyes.

Under the terms of the agreement, Kenda Tires will receive corporate sponsor status including use of Ohio State Athletics logos, marketing rights, television and web presence, and event signage. Additionally, during the 2011-12 fiscal year, the company will create a licensed promotional campaign called “Kenda Presents – On The Road with the Buckeyes,” as a chance for fans to win an all-expense paid trip for two to an away football or men’s basketball game.

“Partnering with The Ohio State Buckeyes reaches one of the most tremendous fan bases in the country,” said Jimmy Yang, President, Kenda Tires. “We look forward to working with Ohio State Sports Marketing to leverage the college market while we endeavor to reach our target consumers.”

“We are excited to bring Kenda Tires and Ohio State Athletics together in this new partnership,” said Andrew Kossoff, General Manager, Ohio State Sports Marketing. “This agreement will help support the mission of Ohio State Athletics and give Kenda access to the passionate Buckeye fans that support the University.”

With a total fan base of more than 172 million fans, 77 million of which are female fans who influence buying decisions, the college sports market is a an ideal platform for companies like Kenda. The college market’s affluent fan base, with more than 29 million college fans earning more than $100 thousand, and 17 million fans between the ages of 18 – 24, provides a key consumer audience.

Kenda Tires will be able to tap into this share of the college market through its new sponsorship with Ohio State Sports Marketing.

The new agreement will run through June 2013.

About IMG College
IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in licensing, marketing, events and hospitality, multimedia rights, stadium and arena development, sales, and consulting across local, regional, and national platforms. IMG College partners with the nation’s top collegiate brands, including the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, the world’s premier sports, media, and entertainment company. For more information, please visit www.imgcollege.com or www.imgworld.com.

About The Ohio State University Department of Athletics
The Ohio State University Department of Athletics is a member of the Big Ten Conference and sponsors 36 fully funded varsity teams – 17 for women, 16 for men and three co-educational. The department is committed to providing its more than 1,000 student-athletes with the finest in academic and athletics support in order to ensure a quality and life-enhancing experience. The Department of Athletics is completely self-supporting and receives no university monies, tax dollars or student fees. In Fiscal Year 2008-09, the Department of Athletics will transfer back to the University more than $26 million in assessments, including nearly $13 million in grant-in-aid costs.

About Kenda Rubber
Since it was founded in 1962, Kenda has operated under the core values of Honesty, Innovation, Quality, and Customer Service. Over the years, Kenda has continued to develop and expand its product offering to meet changing market demands. Today, Kenda is one of the world’s leading tire and tube manufacture for automotive, motorcycle, ATV, bicycle, wheel chair golf car, lawn care equipment, trailer, skid loader, and agricultural vehicles. With factories all over the world, Kenda is able to provide quality products to suit a wide variety of applications. For more information, please visit www.kendatire.com.