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The Florida High School Athletic Association (FHSAA) and IMG Form Multimedia Rights Partnership

Aug 09, 2010

ATLANTA, Ga., (August 9, 2010) – The Florida High School Athletic Association (FHSAA), the governing body for most interscholastic high school and middle school athletics in the state of Florida, today announced it has reached an agreement with IMG College, a division of IMG Worldwide, for a two-year multimedia rights partnership.

Under the terms of the new agreement, IMG College will manage and market all rights associated with television, radio, publishing, corporate sponsorships, signage, on-site marketing opportunities, and Internet.

"The Florida High School Athletic Association is very pleased to announce a new marketing agreement with IMG,” said Dr. Roger Dearing, Executive Director, Florida High School Athletic Association. “The FHSAA has developed many business relationships throughout the years, and IMG has a history of marketing athletic programs at the high school and college levels. This new partnership will allow the talents of both organizations to promote high school athletic programs within the state of Florida, while at the same time developing and expanding the exposure of local and national businesses that support the endeavors of high school students in a positive and productive way.”

“We believe our new partnership with the Florida High School Athletic Association is the start of a long and mutually beneficial relationship,” said Adam Hochfelder, General Manager, IMG College. “The FHSAA is among the premier organizations in the nation, and IMG has already established itself as an innovator in the area of amateur sports marketing.”

The new agreement will run through the 2011-12 school year.

IMG College also currently represents multimedia rights for the University Interscholastic League (UIL) in Texas.

About the FHSAA
The Florida High School Athletic Association is the governing body for interscholastic athletics in Florida. It has a membership of more than 770 middle and senior high schools, and sponsors postseason competitions to determine the official state high school champions in 30 different sports. The 16-member FHSAA Board of Directors is the executive authority of the Association.

About IMG College
IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in licensing, marketing, events and hospitality, multimedia rights, stadium and arena development, sales, and consulting. IMG College works across local, regional, and national platforms to connect top corporations to the college market’s more than 172 million fans—77 million of which are female—an affluent fan base with more than 29 million college fans earning more than $100,000, and 17 million fans between the ages of 18 – 24. IMG College partners with the nation’s top collegiate brands, including the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, the world’s premier sports, media, and entertainment company. For more information, please visit www.imgworld.com.