America's Home for College Sports

The University of Kansas and IMG Extend Athletics Multimedia Rights Partnership

Apr 08, 2010

LAWRENCE, Kan., (April 8, 2010) - Kansas Athletics today announced it has reached an agreement with IMG College, a division of IMG Worldwide, for a 5-year extension to its current 10-year multimedia rights partnership. The new deal, worth more than $86 million in guaranteed payments to the University, is effective through the 2021-22 academic year.

As part of the extension, IMG College, which has managed multimedia rights for The University of Kansas since 2007, will fund a new video board at Kivisto Field at Memorial Stadium, complete with enhanced video and television equipment.

"Kansas Athletics enjoys a great relationship with IMG," said Kansas Athletics Director Lew Perkins. "This agreement will ensure that we are able to provide the best experience possible for our student-athletes, coaches and fans."

"The University of Kansas has done an excellent job creating a premier athletics program, and we are honored by the extension," said Tom Stultz, Senior Vice President and Managing Director for IMG College. "We look forward to our continued partnership with the University as we aim to grow its multimedia rights program."

Currently in its third year, the agreement includes game broadcasts and coaches' shows for radio and television, publications, Internet sales, coaches' endorsements, corporate partnerships, stadium and venue signage, game promotions, and hospitality.

About IMG College
IMG College is the leader in developing integrated licensing, marketing, and multimedia opportunities for the nation's top collegiate brands across local, regional, and national platforms. IMG College partners include the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, the world's premiere sports, media, and entertainment company. For more information, please visit

About The University of Kansas Athletics
Kansas Athletics is inextricably linked to the University of Kansas as we both share a single unifying goal: Unparalleled Excellence. Kansas Athletics is comprised of 18 sports and some 500 student-athletes, over half of whom regularly earn recognition on the Athletics Director's Honor Roll (3.0 or higher GPA). Kansas Athletics strives to create a stimulating, multi-cultural environment that nurtures the human potential, the mental well-being and spirit of every student-athlete and athletics staff member, while enhancing the University of Kansas' commitment to disciplined inquiry, intellectual diversity and uncompromising integrity. Kansas Athletics endeavors to be a national leader in setting the highest standards for academic and competitive excellence, ethical behavior and fiscal integrity.