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University of Kentucky Sports Marketing Academy Presented by IMG Announces 2010 Presenters

Apr 29, 2010

LEXINGTON, Ky., (April 29, 2010) – IMG, in conjunction with the University of Kentucky Gatton College of Business and Economics, the UK Athletics Department, and Big Blue Sports Marketing, today announced its lineup of speakers for the 13th annual UK Sports Marketing Academy (UKSMA) held May 11-13 at the University of Kentucky.

A strong lineup of presenters from prominent sports organizations will include:

    • Ari Fleischer, President, Ari Fleischer Sports Communications
    • Gene Smith, Associate Vice President & Director of Athletics, The Ohio State University
    • Chris McCleary, CEO, XOS Digital
    • Doug Perlman, Founder and CEO, Sports Media Advisors
    • Sharon Goldmacher, President & CEO, communications 21
    • Mike Rowe, Principal, Anthony James Partners
    • Jason Coyle, COO, Silver Chalice Ventures
    • Ronnie Vandiver, Texas Zone Marketing Manager, State Farm
    • Walker Jones, Director of Sports Marketing, Under Armour
    • Chris Brearton, Partner, O’Melveny & Myers, LLP
    • Tom Renedo, Senior Associate, Business Affairs, EA Sports
    • David Kristal, CEO, Augeo
    • Glenn Wong, Professor, Isenberg School of Management, University of Massachusetts Amherst

Additionally, Tony Barnhart, renowned ajc.com Sports Writer and Television Broadcaster for CBS Sports, will be the moderator during Thursday’s panel sessions.

The UKSMA Professional Certification Program, designed for professionals with a strong interest in the field of sports marketing, is the first of its kind in the industry. The Certification Program is a rigorous academic experience taught in a university classroom setting by leading marketing faculty and sports marketing practitioners.

For more information and a complete list of speakers, visit www.sportsmarketing.org. Registration is open and available through the Web site. Due to limited space, participants are encouraged to register now and to check the Web site periodically for updates.

About IMG College
IMG College is the leader in developing integrated licensing, marketing, and multimedia opportunities for the nation’s top collegiate brands across local, regional, and national platforms. IMG College partners include the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, the world’s premiere sports, media, and entertainment company. For more information, please visit www.imgworld.com.

About University of Kentucky Gatton College of Business and Economics
The Gatton College of Business and Economics is committed to preparing savvy, world-ready professionals through cutting-edge offerings designed to give students real-world experiences enhanced by first-rate teaching. For more than 80 years, the Gatton College has educated more than 25,000 men and women for today's business world. The College houses bachelors, masters and doctoral degree programs within three academic units: the School of Management, Von Allmen School of Accountancy and the Department of Economics. A member of the AACSB International (The Association to Advance Collegiate Schools of Business), Gatton College is accredited to offer undergraduate and graduate programs in the business disciplines.