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College Sports: A Marketer's Dream, IMG College featured on Fox Business
IMG's George Pyne discusses opportunities in College Sports Marketing with Fox Business.
Sep 01, 2011

UPS recently became the first company to take full advantage of the nationwide marketing platform built by IMG College. With intellectual property rights at 68 schools, a strong media commitment, and significant local activation, UPS's commitment to collegiate sports is historic in the annals of sports marketing. In this report, Fox Business Network called the new IMG platform "a marketer's dream": Watch Here