America's Home for College Sports

IMG and U.S. Air Force Academy Form Athletics Multimedia Rights Partnership

May 09, 2011

WINSTON-SALEM, N.C., (May 9, 2011) –Continuing its rapid growth as the leader in college sports marketing, IMG College, a division of IMG Worldwide, today announced it has reached an agreement with the Air Force Academy Department of Athletics for a multi-year multimedia rights partnership. The details of the agreement are still being finalized through the Academy’s contracting process.

“We are extremely pleased to partner with IMG College and to join the other high-caliber institutions it represents,” said Dr. Hans Mueh, Air Force Academy Director of Athletics. “We look forward to utilizing IMG’s global resources and experienced team to expand the reach of the Air Force brand for fans and sponsors alike.”

Under the terms of the agreement, IMG College will manage and market all rights associated with television and coaches’ shows, radio, coaches’ endorsements, corporate sponsorships, stadium and venue signage, game promotions, hospitality, Internet, and printing and publishing for the Air Force Academy. IMG College will also provide a professional, full-time sales force dedicated to serving the Academy.

“With more than 41 thousand alumni of the Air Force Academy and even more supporters of our armed forces around the nation, it is our goal to connect as many fans as possible to Air Force Athletics,” said Ben C. Sutton Jr., President, IMG College. “We are thrilled to kick off this long-term partnership with the Falcons and look forward to working with Dr. Mueh and his team to expand the reach and resources of Air Force athletics.”

The partnership, which marks the first service academy for IMG College’s multimedia rights division, is effective July 1, 2011. The U.S. Air Force Academy has been a partner of The Collegiate Licensing Company, also a division of IMG Worldwide, since 1991.

IMG College currently represents multimedia rights at two additional institutions in the Mountain West Conference including Texas Christian University and the University of Nevada, Las Vegas.

Since its inception in 2007, IMG College has grown to represent the sponsorship or multimedia rights for more than 100 collegiate properties.

About IMG College
IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in licensing, marketing, events and hospitality, multimedia rights, stadium and arena development, sales, and consulting across local, regional, and national platforms. IMG College partners with the nation’s top collegiate brands, including the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, a global sports, entertainment and media business. For more information, please visit

About IMG
IMG Worldwide is a global sports, entertainment and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG’s areas of expertise are diverse and wide ranging: IMG College is the leader in collegiate marketing, licensing and media rights. IMG’s Joint Ventures, IMG Reliance, IMX and IMG CCTV, in the emerging markets of India, Brazil and China, offer the company significant long-term growth opportunities. IMG Media is the world’s largest independent producer and distributor of sports programming. IMG Events and Federations owns and manages some of the most sought after events and includes long standing associations with the world’s most important sports organizations, leagues, and federations. IMG Fashion owns and operates fashion events around the world and IMG Models represents the world’s top models and leading designers and IMG Art+Commerce represents the most influential photographers, art directors and stylists. For the past 50 years IMG Clients has been the global leader in talent representation, including over 1,000 elite athletes, coaches, industry executives and prestigious sports organizations across the sports, entertainment, fashion and media industries. IMG Academies is the world’s largest and most advanced multi-sport training and educational facility delivering sports training experiences to more than 12,000 dedicated athletes from approximately 80 countries every year. IMG Consulting connects many of the world’s leading brands with consumers through access to unique sports and entertainment properties. IMG Licensing is considered one of the premier independent licensing companies in the sports, entertainment and media world. More information is available at