America's Home for College Sports

IMG and UNCG Form Athletics Multimedia Rights Partnership

Jul 13, 2011

WINSTON-SALEM, N.C., (July 13, 2011) -Continuing its rapid growth as the leader in college sports marketing, IMG College, a division of IMG Worldwide, today announced it has reached an agreement with The University of North Carolina at Greensboro for a multi-year multimedia rights partnership.

"We are pleased to announce this strategic partnership with IMG College, and look forward to continuing to grow the UNCG brand," said Kim Record, Director of Athletics, UNCG. "We are confident that this partnership will result in maximized sponsorship opportunities and increased exposure for our University through IMG's global resources."

Under the terms of the agreement, IMG College will manage and market all rights associated with corporate sponsorships, stadium and venue signage, game promotions, and hospitality for UNCG. IMG College will also provide a professional, full-time sales force dedicated to serving the University. Wade Howell will oversee the property as general manager.

"UNCG has been a valued consulting partner for the past three years, and we are excited to extend our relationship with the University to include a multimedia rights agreement," said Ben C. Sutton Jr., President, IMG College. "We look forward to the new initiatives we can develop to expand the reach of Spartan athletics to the millions of college sports fans around the nation."

The partnership is effective July 1, 2011. UNCG has been a partner of The Collegiate Licensing Company, also a division of IMG Worldwide, since 1991.

IMG College currently represents multimedia rights at four additional institutions in the Southern Conference including Appalachian State University, Elon University, Furman University, and Wofford College.

Since its inception in 2007, IMG College has grown to represent the sponsorship or multimedia rights for more than 100 collegiate properties.

About IMG College
IMG College is the leading multimedia, marketing and licensing/brand management company in America representing more than 200 of the nation's top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College employs 700 people in nearly 100 offices throughout the U.S. with annual sales of nearly $450 million. IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in multimedia rights, licensing, events and hospitality, marketing, stadium and arena development, stadium seating solutions, ticketing, sales, and consulting. IMG College produces nearly 30,000 hours of radio programming on the largest sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications, and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit

About IMG
IMG Worldwide is a global sports, entertainment and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG's areas of expertise are diverse and wide ranging: IMG College is the leader in collegiate marketing, licensing and media rights. IMG's Joint Ventures, IMG Reliance, IMX and IMG CCTV, in the emerging markets of India, Brazil and China, offer the company significant long-term growth opportunities. IMG Media is the world's largest independent producer and distributor of sports programming. IMG Events and Federations owns and manages some of the most sought after events and includes long standing associations with the world's most important sports organizations, leagues, and federations. IMG Fashion owns and operates fashion events around the world and IMG Models represents the world's top models and leading designers and IMG Art+Commerce represents the most influential photographers, art directors and stylists. For the past 50 years IMG Clients has been the global leader in talent representation, including over 1,000 elite athletes, coaches, industry executives and prestigious sports organizations across the sports, entertainment, fashion and media industries. IMG Academies is the world's largest and most advanced multi-sport training and educational facility delivering sports training experiences to more than 12,000 dedicated athletes from approximately 80 countries every year. IMG Consulting connects many of the world's leading brands with consumers through access to unique sports and entertainment properties. IMG Licensing is considered one of the premier independent licensing companies in the sports, entertainment and media world. More information is available at

About UNCG Athletics
Chartered in 1891 and one of the three original institutions of the University of North Carolina System, UNCG is an NCAA Division I university located in Greensboro, N.C., with an enrollment of more than 17,500 on-campus students and nearly a thousand more in distance-learning programs. UNCG fields 17 varsity sports that compete in the Southern Conference, the nation's fifth-oldest NCAA Division I collegiate athletic association. Since joining the league in 1997-98, the Spartans have won SoCon regular-season titles in men's and women's soccer, men's and women's basketball, baseball and men's tennis and SoCon tournament titles in men's and women's soccer, men's and women's basketball, wrestling and men's tennis. With UNCG placing an emphasis on academics as well as athletics, 60 percent of Spartan student-athletes have cumulative GPAs of 3.0 or better. Several UNCG student-athletes have gone on to professional careers, including Major League Baseball pitcher Brian Moehler, Major League Soccer champion Alejandro Moreno, LPGA golfer Becky Morgan and German League (basketball) finals MVP Kyle Hines. Prior to the 2009-10 season, UNCG's men's basketball team moved to the venerable Greensboro Coliseum, which has hosted the ACC tournament 23 times and NCAA tournament action 12 times, including the 1974 Final Four.