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Jayhawk IMG Sports Marketing Announces Partnership with Frontier Airlines

Aug 17, 2011

LAWRENCE, Kan., (August 17, 2011) – Jayhawk IMG Sports Marketing, the multimedia rights partner of Kansas Athletics and a division of IMG College, Wednesday announced a new corporate sponsorship agreement with Frontier Airlines.

Frontier Airlines becomes the Official Airline of Kansas Athletics and receives a variety of multimedia marketing assets, including in-game promotions, signage and Internet presence. In addition to the agreement with Jayhawk IMG Sports Marketing, Frontier Airlines becomes the charter airline service provider for the Kansas football team for the upcoming season.

“Jayhawk IMG Sports Marketing and Kansas Athletics are excited to align the Jayhawk brand with such an innovative and growing airline,” said Jason Booker, General Manager, Jayhawk IMG Sports Marketing. “The Frontier Airlines team really grasped the vision of what we were looking for in an airline partner and charter service provider.”

“We appreciate Frontier Airlines’ commitment to supporting Kansas Athletics,” said Terry Mohajir, Senior Associate Athletics Director for External Relations. “We intend to build a long and mutually beneficial relationship with Frontier.”

Frontier Airlines recently introduced new, lower fares on flights to and from Kansas City. Travelers can now fly nonstop between Kansas City and 12 popular cities – including Austin, Minneapolis/St. Paul, New Orleans and San Antonio.

“We’re thrilled to work with the successful and well-loved Jayhawk Athletics family,” said Frontier’s Amy Sarrazin, Sr. Manager, Strategic Partnerships. “We look forward to a long-lasting partnership to provide students, faculty and alumni with Frontier’s different and better experience as we expand our Kansas City service.”

About IMG College
IMG College is the leading multimedia, marketing and licensing/brand management company in America representing more than 200 of the nation’s top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College employs 700 people in nearly 100 offices throughout the U.S. with annual sales of nearly $450 million. IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in multimedia rights, licensing, events and hospitality, marketing, stadium and arena development, stadium seating solutions, ticketing, sales, and consulting. IMG College produces nearly 30,000 hours of radio programming on the largest sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications, and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgworld.com.

Kansas Athletics
Kansas Athletics is comprised of 18 sports and some 500 student-athletes, over half of whom regularly earn recognition on the Athletics Director's Honor Roll (3.0 or higher GPA). Kansas Athletics strives to create a stimulating, multi-cultural environment that nurtures the human potential, the mental well-being and spirit of every student-athlete and athletics staff member, while enhancing the University of Kansas' commitment to disciplined inquiry, intellectual diversity and uncompromising integrity. Kansas Athletics endeavors to be a national leader in setting the highest standards for academic and competitive excellence, ethical behavior and fiscal integrity.

About Frontier Airlines
Frontier Airlines is a wholly owned subsidiary of Republic Airways Holdings, Inc. (NASDAQ: RJET), an airline holding company that also owns Chautauqua Airlines, Republic Airlines and Shuttle America. Currently in its 17th year of operations, Frontier employs more than 5,500 aviation professionals and operates more than 550 daily flights from its hubs at Denver International Airport, Milwaukee’s General Mitchell International Airport and Kansas City International Airport. Frontier offers routes to more than 80 destinations in the United States, Mexico and Costa Rica. For more in-depth information on Frontier Airlines and to book tickets, please visit its website at FrontierAirlines.com.