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Ohio Valley Conference and IMG Announce Sponsorship Deal With adidas

Jan 11, 2011

BRENTWOOD, Tenn. - The Ohio Valley Conference (OVC) and IMG College, a division of IMG Worldwide, the Conference's exclusive multimedia rights partner, today announced that the Conference has formed a three-year sponsorship deal with adidas®.

The deal makes adidas® the "Official Provider of OVC Championship Apparel" as the company will provide T-shirts to the winners of all 18 OVC Championships as well as apparel for championship event staff. The new deal also makes the sportswear manufacturer the exclusive sponsor to the OVC in the athletic apparel category and gives adidas® sales opportunities at OVC Championship events.

As part of the deal the league will re-brand its Conference Player of the Week awards the adidas® OVC Player of the Week.

"It is a wonderful opportunity for our league to partner with a first-class international operation like adidas®", said Ohio Valley Conference Commissioner Beth DeBauche. "This sponsorship deal will help grow our brand, bring more visibility to our league and help enhance our student-athletes championship experience."

The adidas® Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 42,000 employees and generated sales of 10.4 billion in 2009.

"Our new partnership with the Ohio Valley Conference allows us to bring the best in adidas® performance products to student-athletes and fans of a great conference rich in athletic achievement," said adidas® Director of Team Sports Mark Daniels.

The deal comes as part of the OVC's five-year agreement with IMG College which was signed in February 2008. With the deal, IMG represents the OVC through category exclusive corporate partnership sales, as well as radio broadcast production and distribution for the men's basketball championship and other championship events.

With a total fan base of more than 172 million fans, 77 million of which are female fans who influence buying decisions, the college sports market is a an ideal platform for companies like adidas®. The college market's affluent fan base, with more than 29 million college fans earning more than $100 thousand, and 17 million fans between the ages of 18 - 24, provides a key consumer audience.

Through its new sponsorship with the OVC, adidas® will be able to tap into a share of the college market.

"We are proud to sign a global brand like adidas® to a sponsorship agreement with the Ohio Valley Conference," said Lawton Logan, SVP, U.S. Business Development, IMG College. "We are confident in adidas's ability to deliver a positive experience to fans of the OVC through promotions and on-site activation at Championship events."

About the Ohio Valley Conference
The Ohio Valley Conference, which is the nation's eighth oldest Division I athletic conference, is in its 63rd year of competition in 2010-01. The OVC is comprised of 11 schools that represent five states. Member institutions include Austin Peay State University, Eastern Illinois University, Eastern Kentucky University, Jacksonville State University, Morehead State University, Murray State University, Southeast Missouri State University, Southern Illinois University Edwardsville, Tennessee State University, Tennessee Technological University and the University of Tennessee at Martin. For more information, visit

About IMG College
IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in licensing, marketing, events and hospitality, multimedia rights, stadium and arena development, sales, and consulting across local, regional, and national platforms. IMG College partners with the nation's top collegiate brands, including the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, the world's premier sports, media, and entertainment company. For more information, please visit