America's Home for College Sports

SiriusXM Inks Agreement With IMG College and Learfield Sports to Continue as Leader in College Sports Audio
Multi-year broadcasting agreement gives SiriusXM listeners college football, baksetball, baseball, hockey and more from 11 conferences
Aug 29, 2011

NEW YORK – August 29, 2011 – Sirius XM Radio (NASDAQ: SIRI), Learfield Sports and IMG College announced today a multi-year broadcasting agreement that will make live play-by-play broadcasts from 11 conferences available to SiriusXM listeners across the country.

Throughout the 2011-12 season and beyond SiriusXM will broadcast live college football and men’s basketball from the ACC, Big Ten, Big 12, Big East, Pac 12 and Army, as well as men’s basketball from Xavier, Gonzaga and teams from several mid-major conferences. In addition, SiriusXM will air live select game broadcasts during the athletic season that includes women’s basketball, baseball, hockey and other sports.

SiriusXM listeners will also get access to post-season football and basketball games involving ACC, Big East and Big Ten teams and post-season basketball from the Missouri Valley, Sun Belt and West Coast conferences.

In addition, weekly shows hosted by football and basketball coaches from many programs around the country will air throughout their respective seasons on SiriusXM College Sports Nation, channel 91, SiriusXM’s 24-hour college sports channel. Subscribers will hear weekly shows hosted by the nation’s top college football coaches including Oklahoma’s Sooner Sports Talk with Bob Stoops, Ducks Tailgate Tuesday with Oregon coach Chip Kelly, Florida State’s Jimbo Fisher Call In Show, Wisconsin’s Badger Sports Talk with Bret Bielema, Nebraska’s Bo Pelini Show, Missouri’s Tiger Talk with Gary Pinkel and many others. College basketball coaches’ shows, including those from North Carolina, Kansas, Ohio State, Purdue, Pittsburgh, Indiana and others, will begin airing this fall.

On college football’s opening week, Sep. 1-5, SiriusXM will air 59 college football games, featuring every team in the current Associated Press Top 25 poll. For a schedule of upcoming games on SiriusXM and channel assignments, visit www.siriusxm.com/collegesports.

SiriusXM is the leading broadcaster of live college sporting events. SiriusXM now offers play by play from the ACC, Big Ten, Big 12, Big East, Pac 12, SEC, Conference USA, Sun Belt, Missouri Valley, and Western Athletic conferences, plus Notre Dame and others.

“IMG College is pleased to bring dozens of our collegiate partners’ games to SiriusXM, which has become a prime destination for college sports fans to get game broadcasts, news, information and coaches’ shows," said Joe Potter, SVP Media Operations for IMG College. "With 172 million college sports fans coast-to-coast, SiriusXM College Sports Nation is a vital part of the fan experience.”

“We're thrilled to continue our long-standing partnership with SiriusXM," said Learfield's Executive Vice President and Chief Operating Officer Andy Rawlings. "This is certainly great news for our school partners, who can extend their brands so that fans everywhere may follow their favorite teams as the game action unfolds.”

“We’re very pleased to work with both Learfield Sports and IMG College and their extensive portfolios of colleges and universities to provide fans with the most comprehensive college sports coverage available,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer. “With our unparalleled schedule of live games all year round, coaches’ shows and the daily talk and analysis on our SiriusXM College Sports Nation channel, college sports fans will have exceptional access to their favorite team from anywhere in the country.”

Access to some play-by-play broadcasts may require a subscription to the Sirius Premier or XM Premier (formerly known as “The Best of XM” and “The Best of Sirius”) programming packages.

SiriusXM College Sports Nation, channel 91, is available to college sports fans nationwide and offers comprehensive coverage of the college game 24 hours a day, 365 days a year. SiriusXM College Sports Nation offers live games, daily college sports talk hosted by experts like former Texas Tech football coach Mike Leach, Heisman Trophy winner Eddie George, veteran broadcasters Jack Arute and Paul Finebaum, plus dozens of weekly college coaches’ shows.

About Sirius XM Radio
Sirius XM Radio is America's satellite radio company. SiriusXM broadcasts more than 135 satellite radio channels of commercial-free music, and premier sports, news, talk, entertainment, traffic, weather, and data services to over 21 million subscribers. SiriusXM offers an array of content from many of the biggest names in entertainment, as well as from professional sports leagues, major colleges, and national news and talk providers.

SiriusXM programming is available on more than 800 devices, including pre-installed and after-market radios in cars, trucks, boats and aircraft, smartphones and mobile devices, and consumer electronics products for homes and offices. SiriusXM programming is also available at siriusxm.com, and on Apple, BlackBerry and Android-powered mobile devices.

SiriusXM has arrangements with every major automaker and its radio products are available for sale at shop.siriusxm.com as well as retail locations nationwide.

About IMG College
IMG College is the leading collegiate multimedia, marketing and licensing/brand management company in America representing more than 200 of the nation’s top collegiate properties including the NCAA and its 88 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College employs 700 people in nearly 100 offices throughout the U.S. with annual sales of nearly $450 million. IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in multimedia rights, licensing, events and hospitality, marketing, stadium and arena development, stadium seating solutions, ticketing, sales, and consulting. IMG College produces nearly 30,000 hours of radio programming on the largest sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications, and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgworld.com.