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Southern Miss Athletics and IMG Extend Athletics Multimedia Rights Partnership

Jan 20, 2011

Winston-Salem, N.C., (January 20, 2011) - The University of Southern Mississippi Department of Athletics today announced it has reached an agreement with IMG College, a division of IMG Worldwide, for a 10-year extension to its current long-term marketing and media partnership. The deal will make IMG College the exclusive holder of the University's multimedia rights offerings through 2020.

"Our successful ten-year relationship confirms the continued professionalism our athletic program has received from IMG in terms of marketplace growth and revenue stability," said Richard Giannini, Director of Athletics/Chief Executive Officer of Athletic Foundation, University of Southern Mississippi. "The current agreement has yielded impressive results, and I know the many Golden Eagle corporate partners and broadcast affiliates will continue to benefit from IMG's experienced team."

The new agreement will continue to include football and basketball game publications, official sports publications, stadium sponsorships, at-event impact, at-event hospitality, radio networks, television shows, miscellaneous sponsorship opportunities, and the official athletic website (

"We appreciate this renewal and look forward to continuing our long-term partnership with Southern Miss," said Ben Sutton, President, IMG College. "It has been an honor to work with the University and we are excited about the initiatives we can develop to expand its successful brand using the global resources of IMG."

IMG College has managed multimedia rights for Southern Miss since 2000.

About IMG College
IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in licensing, marketing, events and hospitality, multimedia rights, stadium and arena development, sales, and consulting across local, regional, and national platforms. IMG College partners with the nation's top collegiate brands, including the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, the world's premier sports, media, and entertainment company. For more information, please visit