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The Southeastern Conference (SEC) Signs IronPlanet Motors as Official Corporate Sponsor

Aug 30, 2011

ATLANTA, Ga., (Aug. 30, 2011) – The Southeastern Conference (SEC) today announced an agreement with IronPlanet Motors, as the official online automotive and powersports auction site of the SEC and all SEC Championship events. The contract, which was negotiated through SEC Sports Marketing, an IMG College property, will run through June 2014.

By entering into this sponsorship with the SEC, IronPlanet Motors, a leading online marketplace for used autos and powersports, will receive official corporate sponsor status including category exclusive use of conference logos, marketing rights, SEC television and web presence, event signage, and merchandise. Additionally, the company will have a category exclusive presence at the Dr Pepper SEC FanFare during the Conference’s annual football championship weekend and men’s basketball tournament. These two events, held in conjunction with the respective SEC Championships, draw more than 60,000 SEC fans each year.

“We are thrilled to support the Southeastern Conference and honored to become the official online automotive and powersports auction site for the SEC,” said Steve Kendrick, Managing Director for IronPlanet Motors. “The SEC is an exciting new avenue for IronPlanet Motors to engage car, truck, and powersports buyers.”

“We are pleased to sign a sponsorship agreement with a company like IronPlanet Motors whose commitment to supporting academics and athletics closely parallels the overall mission of the SEC,” said Mike Slive, Commissioner, Southeastern Conference. “We are confident in IronPlanet Motors’ ability to make a positive impact on our fans and anticipate a long and mutually beneficial relationship.”

IronPlanet Motors will be able to tap into a share of the college market’s more than 172 million fans through this new sponsorship with the SEC.

"IronPlanet Motors will benefit from reaching a large number of fans through SEC media, events, and merchandising, as well as at the Dr. Pepper SEC FanFare," said Ben May, General Manager, IMG-SEC Sports Marketing. “The Company’s dedication to college athletics is exemplary, and we look forward to working with IronPlanet Motors to bring the very best to SEC fans throughout the country.”

About IMG College
IMG College is the leading multimedia, marketing and licensing/brand management company in America representing more than 200 of the nation's top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College employs 700 people in nearly 100 offices throughout the U.S. with annual sales of nearly $450 million. IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in multimedia rights, licensing, events and hospitality, marketing, stadium and arena development, stadium seating solutions, ticketing, sales, and consulting. IMG College produces nearly 30,000 hours of radio programming on the largest sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications, and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit

About the Southeastern Conference (SEC)
The Southeastern Conference was formed in 1933 and consists of 12 member institutions: Alabama, Arkansas, Auburn, Florida, Georgia, Kentucky, LSU, Ole Miss, Mississippi State, South Carolina, Tennessee and Vanderbilt. The league currently sanctions championship play in nine men's sports and 11 women's sports. Its headquarters has been located in Birmingham, Ala., since 1948. For more on the conference, visit

About IronPlanet Motors
IronPlanet Motors ( is a leading online auction site for the buying and selling of used cars, trucks, and powersports. The IronPlanet Marketplace connects buyers and sellers through online auctions and its daily sales. Included is a wide variety of cars, trucks, motorcycles, ATVs, jet skis, boats and RVs. Unlike other auctions, vehicles at IronPlanet Motors are inspected and guaranteed.