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The Southeastern Conference (SEC) Signs Macy's as Official Corporate Sponsor
The relationship, which was negotiated through SEC Sports Marketing, an IMG College property, will run through December 2013
Mar 07, 2011

ATLANTA, Ga., (March 7, 2011) - The Southeastern Conference (SEC) today announced an agreement with Macy's, as the official department store of the SEC and all SEC Championship events. The relationship, which was negotiated through SEC Sports Marketing, an IMG College property, will run through December 2013.

As a sponsor of the SEC, Macy's will receive category exclusive use of conference logos, marketing rights, SEC television and web presence, event signage, and merchandise. Additionally, the company will have the opportunity for a category exclusive presence at the Dr Pepper SEC FanFare during the Conference's annual men's basketball tournament and football championship weekend. These two events, held in conjunction with the respective SEC Championships, draw more than 60,000 SEC fans each year.

"We are pleased to sign a sponsorship agreement with a company like Macy's whose commitment to supporting academics and athletics closely parallels the overall mission of the SEC," said Mike Slive, Commissioner, Southeastern Conference. "We are confident in Macy's ability to make a positive impact on our fans and anticipate a long and mutually beneficial relationship."

With a total fan base of more than 172 million fans, 77 million of which are female fans who influence buying decisions, the college sports market is a an ideal platform for companies like Macy's. The college market's affluent fan base, with more than 29 million college fans earning more than $100 thousand, and 17 million fans between the ages of 18 - 24, provides a key consumer audience.

Macy's will be able to tap into a share of the college market through this new sponsorship with the SEC.

"Macy's tremendous presence in the South deemed it a perfect fit as a sponsor of the Southeastern Conference," said Lawton Logan, SVP, U.S. Business Development, IMG College. "We thank Macy's for its dedication to college athletics and look forward to continuing to provide the very best to SEC fans throughout the country."

About IMG College
IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in licensing, marketing, events and hospitality, multimedia rights, stadium and arena development, sales, and consulting across local, regional, and national platforms. IMG College partners with the nation's top collegiate brands, including the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, the world's premier sports, media, and entertainment company. For more information, please visit

About the Southeastern Conference (SEC)
The Southeastern Conference was formed in 1933 and consists of 12 member institutions: Alabama, Arkansas, Auburn, Florida, Georgia, Kentucky, LSU, Ole Miss, Mississippi State, South Carolina, Tennessee and Vanderbilt. The league currently sanctions championship play in nine men's sports and 11 women's sports. Its headquarters has been located in Birmingham, Ala., since 1948. For more on the conference, visit

About Macy's
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks(R) and the Macy's Thanksgiving Day Parade(R), as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

For Macy's media materials, images and contacts, please visit our online pressroom at