America's Home for College Sports

Utilizing IMG College's New National Marketing Platform, UPS Makes Unprecedented Foray Into College Sports
New Platform Created by IMG Provides Sponsorship with Dozens of Universities Comprising National College Footprint
Aug 29, 2011

Winston Salem, N.C. (August 29, 2011) -- IMG College, a division of IMG Worldwide, and UPS (NYSE: UPS) have reached a groundbreaking sponsorship agreement providing UPS an entrée to the first national marketing platform in college sports. The new platform, which includes intellectual property rights for universities coast to coast, media opportunities, and local marketing activation, gives UPS an unprecedented opportunity to reach the largest, best educated and most affluent fan base in sports.

Drawing on IMG College's national network of collegiate assets and relationships, the revolutionary partnership provides UPS a national footprint with local reach through sponsorship opportunities with IMG university partners across the country. UPS will receive exclusive rights to an unprecedented array of marketing assets, channels and intellectual property to reach college sports fans, logo rights to nearly 70 colleges, game-day activation at over 250 college venues, high-impact media across TV, radio and digital channels, and customized integrated marketing platforms aligned to UPS business objectives.

The new relationship gives UPS access to college sports fans in 51 of the 56 Nielsen-metered U.S. markets and multi-tiered marketing relationships with many of the nation's elite college football and basketball universities. Overall, there are 172 million college sports fans in the U.S., including 29 million who earn $100,000 or more annually; both figures are the highest of any sports fan base. There are also 77 million female fans of college sports.

Under the agreement, at 68 schools, UPS will enjoy category exclusivity for all marketing and promotional rights in the shipping, freight and logistics category. UPS will become the official logistics, package-delivery and retail shipping services company in all forms of sponsor recognition related to the schools, including on-campus, in-stadium, licensing, and broadcast, print and web outlets.

"This is truly an historic announcement in the annals of sports marketing," said George Pyne, President of Sports and Entertainment at IMG Worldwide. "IMG has built the first national college sports marketing platform allowing blue chip brands like UPS to reach the largest and most affluent fan base in sports. We've assembled the intellectual property, marketing assets, media channels and service infrastructure for one-stop shopping, which was never previously available. We are confident UPS will be the first of many national brands to capture the pride and passion of college sports through this new national marketing opportunity."

"UPS's sponsorship confirms the strong value of the college fan base and our new platform where the footprint is national and the sponsorships live locally," said Ben Sutton, President of IMG College. "We believe this is the largest non-network TV sponsorship in the history of college sports, reaching fans coast to coast."

IMG's historic consolidation of collegiate media rights provides advertising and branding opportunities within nearly 5,000 hours of college sports television programming and more than 28,000 hours of radio programming produced annually. The agreement with UPS includes radio and TV advertising during IMG broadcasts of football and men's basketball coaches shows as well as in the play-by-play radio coverage; stadium and area signage; and ads in game-day publications and on the school's official athletic web sites.

IMG College will partner with UPS to create experiential opportunities based on unique on-field and on-court access at select IMG College partner schools. Additionally, on behalf of UPS, IMG College will implement a brand ambassador program with luminaries such as coaching legends through its talent and multimedia relationships.

"UPS is extremely excited to add the premier college sports marketing organization to our sponsorship portfolio," said Ron Rogowski, UPS vice president, sponsorships & events. "UPS is extending its college sports presence to the full collegiate landscape - on campus, through alumni associations, and the athletic programs appealing to the 172 million college sports fans across the country. College sports provides us a compelling communications platform to share the message that whether you're a small business owner or a championship football coach, UPS's mastery of logistics can help you succeed."

College Sports Fans are significantly more likely to be college graduates, business professionals, and business decision makers, according to Simmons market research. They are also significantly more likely to select vendors for their companies, use overnight delivery services and spend $5,000 per year on shipping. Additionally, college sports fans are strongly aware of, embrace, and support sponsors of college sports, according to Simmons research.

About IMG College
IMG College is the leading multimedia, marketing and licensing/brand management company in America representing more than 200 of the nation's top collegiate properties including the NCAA and its 88 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College employs 700 people in nearly 100 offices throughout the U.S. with annual sales of nearly $450 million. IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in multimedia rights, licensing, events and hospitality, marketing, stadium and arena development, stadium seating solutions, ticketing, sales, and consulting. IMG College produces nearly 30,000 hours of radio programming on the largest sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications, and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit

About UPS
UPS (NYSE: UPS) is a global leader in logistics, offering a broad range of solutions including the transportation of packages and freight; the facilitation of international trade, and the deployment of advanced technology to more efficiently manage the world of business. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide. The company can be found on the Web at and its corporate blog can be found at To get UPS news direct, visit