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IMG and Wofford College Extend Athletics Multimedia Rights Partnership

Aug 27, 2012

WINSTON-SALEM, N.C., (August 27, 2012) – IMG College, a division of IMG Worldwide, today announced it has reached an agreement with Wofford College for a 10-year extension to its current multimedia rights partnership. The new deal will take effect immediately. 

As a part of the extension, IMG College, which has managed multimedia rights for Wofford College since 2008, has been granted exclusive advertising and sponsorship rights to Wofford Athletics. 

“We are delighted to continue our strategic partnership with IMG,” said Richard Johnson, Director of Athletics for Wofford College. “Our association over the past three years has been of great benefit in promoting the Wofford brand and we look forward to another decade of a mutually beneficial relationship.”

“Wofford College has done an excellent job creating a premier athletics program, and we are honored by the extension,” said Mike Wolfert, Vice President of Regional Properties for IMG College. “We look forward to our continued partnership with the institution as we grow its multimedia rights program.”

IMG’s current agreement with Wofford includes stadium and venue signage, all print publications, radio play-by-play and coaches' shows, website management, game and event promotions, corporate sponsorships, coaches' endorsements, hospitality events, and ticket packages. 

Four additional schools in the Southern Conference (SoCon) including Appalachian State University, Elon University, Furman University, and the University of North Carolina at Greensboro are also represented by IMG. 

IMG College now represents the media and sponsorship rights for more than 90 colleges and universities nationwide.

About IMG College 
IMG College is the leader in developing integrated licensing, marketing, and multimedia opportunities for the nation’s top collegiate brands across local, regional, and national platforms. IMG College partners include the NCAA and its 88 championships, NCAA Football, leading conferences, and some of the most prestigious universities in the country. IMG College is a division of IMG Worldwide, the world’s premiere sports, media, and entertainment company. For more information, please visit www.imgworld.com. 

About Wofford College 
Wofford College, established in 1854, is an independent liberal arts college located in Spartanburg, S.C. It offers bachelor’s degrees in 25 major fields of study, and is well known for its programs leading to graduate and professional studies (medicine and other health professions, law and the ministry). Affiliated with the United Methodist Church, the college is committed to quintessential undergraduate education within the context of values-based inquiry. Wofford is an NCAA Division I member with teams competing in the Southern Conference, winning conference titles in men’s soccer, men’s basketball, football and baseball in the last five years. For more information visit www.wofford.edu.