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IMG College and Ohio Valley Conference Extend Multimedia Rights Agreement

Oct 22, 2012

WINSTON-SALEM, N.C., (October 22, 2012) – IMG College, a division of IMG Worldwide, today announced it has reached an agreement with the Ohio Valley Conference (OVC) for a 5-year extension to its current multimedia rights partnership. The new deal will take effect immediately. 

Under the terms of the partnership agreement, IMG College, which has represented multimedia rights for the OVC since 2008, will manage and market all rights associated with advertising and sponsorship inventory including title sponsorship, temporary venue signage, game programs, at-event promotions, special events, and at-event hospitality for all OVC Championship events. IMG College will also continue to have exclusive rights for the title sponsorship for non-championship events and the OVC website.

“The OVC is delighted to continue its successful partnership with IMG, which is a leader in the field,” said Beth DeBauche, Commissioner, Ohio Valley Conference. “This extension allows the OVC and IMG, working together, to build upon the foundation that has been laid to further advance and promote our storied conference.”

“We are excited to sign an extension to our multimedia rights agreement with the Ohio Valley Conference,” said Mike Wolfert, Vice President – Regional Properties, IMG College. “The Conference has been a valued partner of IMG College for the past four years, and we look forward to continuing to extend the reach of OVC sports to the 173 million college sports fans around the nation.” 

Since its inception in 2007, IMG College has grown to represent the sponsorship or multimedia rights for nearly 100 collegiate properties nationwide. 

About IMG College 
IMG College is the leading multimedia, marketing and licensing/brand management company in America representing more than 200 of the nation’s top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College employs 700 people in nearly 100 offices throughout the U.S. with annual sales of nearly $450 million. IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in multimedia rights, licensing, events and hospitality, marketing, stadium and arena development, stadium seating solutions, ticketing, sales, and consulting. IMG College produces nearly 30,000 hours of radio programming on the largest sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications, and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgworld.com. 

About the Ohio Valley Conference 
Now in its seventh decade of competition, the Ohio Valley Conference has grown significantly from its humble beginnings while increasing the number of athletics opportunities it provides for students. Current league representatives include charter members Eastern Kentucky University, Morehead State University and Murray State University, along with Austin Peay State University, Belmont University, Eastern Illinois University, Jacksonville State University, Southeast Missouri State University, Southern Illinois University Edwardsville, Tennessee State University, Tennessee Technological University and the University of Tennessee at Martin. For more information, please visit www.OVCSports.com.