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Jayhawk IMG Sports Marketing Announces Sponsorship Renewal With Kansas Sampler

Aug 20, 2012

LAWRENCE, Kan., (August 20, 2012) – Jayhawk IMG Sports Marketing, the multimedia rights partner for the University of Kansas and an IMG College property, today announced it has renewed its sponsorship agreement with Kansas Sampler, a Kansas sports apparel and gift boutique. Kansas Sampler has been a partner of Kansas Athletics since 2010. 

Under the terms of the agreement, Kansas Sampler will receive spots in each football live TV telecast, in each men’s basketball TV telecast, and in the Rock Chalk Report, as well as associate sponsor rights for Late Night in the Phog. 

Jayhawk IMG Sports Marketing will also work with Kansas Sampler to fulfill video elements and on the approval of in-store promotion artwork and public announcements. 

“Jayhawk IMG Sports Marketing and Kansas Athletics are proud to renew our partnership with a local retailer in Kansas Sampler,” said Jason Booker, General Manager, Jayhawk IMG Sports Marketing. “We are excited to continue offering our fans the very best in officially licensed Jayhawk product and look forward to promoting both brands in the upcoming Kansas Football and Men’s Basketball seasons.”

“Aligning with a retail partner known for its strong local presence is extremely important to the University of Kansas,” said Paul Vander Tuig, Director of Trademark Licensing at the University of Kansas. “Kansas Sampler has been a great retailer in our market with their officially licensed product.”

The retail company has seven locations throughout the state of Kansas including Lawrence, Overland Park, Mission, Topeka, Leawood, Olathe, and the Country Club Plaza. 

"We're excited to be able to partner with the University of Kansas once again, especially during this exciting year for both football and basketball,” said Aaron Liebert, Rally House CEO. “We look forward to a great relationship with Jayhawks Sports Marketing through the 2013 school year and continuing being part of the Lawrence community for years to come.” 

Kansas Sampler has been a top local retailer for University of Kansas officially licensed product since the company’s inception in 1980. 

About IMG College 
IMG College is the nation’s leading collegiate multimedia, marketing and licensing/brand management company, representing more than 200 of the nation’s top collegiate properties, including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College employs more than 700 people in nearly 100 offices throughout the U.S., capturing consumer devotion to college sports through partnership opportunities in multimedia rights, licensing, events and hospitality, marketing, stadium and arena development, stadium seating solutions, ticketing, sales, and consulting. IMG College produces nearly 30,000 hours of radio programming on the largest independent sports network in the country, manages nearly 5,000 hours of local television programming, and is the leading publisher of college sports publications and the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgcollege.com. 

About The University of Kansas Athletics 
Kansas Athletics is comprised of 18 sports and some 500 student-athletes, over half of whom regularly earn recognition on the Athletics Director's Honor Roll (3.0 or higher GPA). Kansas Athletics strives to create a stimulating, multi-cultural environment that nurtures the human potential, the mental well-being and spirit of every student-athlete and athletics staff member, while enhancing the University of Kansas' commitment to disciplined inquiry, intellectual diversity and uncompromising integrity. Kansas Athletics endeavors to be a national leader in setting the highest standards for academic and competitive excellence, ethical behavior and fiscal integrity.