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Penn State Wins College Colors Day Spirit Cup in Pledge Your Allegiance Competition

Aug 29, 2012

ATLANTA, Ga., (August 29, 2012) – The Collegiate Licensing Company (CLC), a division of IMG College, and NCAA Football today announced The Pennsylvania State University as the winner of the inaugural College Colors Day Spirit Cup and $10,000 toward the University’s general scholarship fund.

To celebrate the excitement and energy surrounding the kickoff of the 2012 college football season, CLC and NCAA Football launched thePledge Your Allegiance campaign, a web-based rivalry competition powered by ESPN.com, featuring 172 colleges and universities from across the nation.


Penn State garnered the most fan support with 44,801 pledges. Rounding out the top five schools were Texas A&M, Missouri, West Virginia, and Alabama.

The competition kicked-off August 1 as national championship coach Nick Saban cast the ceremonial first vote. With a photo of the vote spreading on social media, Alabama generated a quick lead. Texas A&M, riding its own social media efforts, soon took over the top spot. Rallying the support of alumni, fans, and even the campus newspaper, Penn State then made a big push about a week after pledging began and never looked back until the finish line. The Penn State Nittany Lions ended the contest in first place with 44,801 fans who pledged their allegiance to the University.

Penn State mobilized its fan base by utilizing its web resources, including E-mail blasts to its alumni, fans, and students; a significant social media campaign through the Penn State Facebook, which has over 277,000 followers; and multiple daily tweets to its various Twitter accounts.

“We are elated to see this incredible expression of Penn State pride, spirit, and support demonstrated by our students, alumni, faculty and staff, and friends and fans in winning the Pledge Your Allegiance contest,” said Roger Williams, executive director of the Penn State Alumni Association. “This national victory is what Nittany Nation is all about. We know Penn Staters everywhere will join us in celebrating by wearing their blue and white with great pride.”

A formal presentation of the award will take place during the 2012-13 academic year.

“We are honored to recognize Penn State as the winner of the College Colors Day Spirit Cup and congratulate them on a tremendous effort to rally their fans in the inaugural Pledge Your Allegiance contest,” said Catherine Gammon, Senior Vice President, Brand Development, The Collegiate Licensing Company. “We thank all college fans who participated in the competition and encourage fans to continue supporting their favorite school by wearing their college gear on Friday, August 31.”

In order to determine which school has the most spirited fan base, College football’s 173 million fans were encouraged to visitwww.espn.com/collegecolorsday  to pledge their allegiance to their favorite college or university. Standings were tracked nationally, as well as by conference. All registrants were entered to win weekly $50 gift cards from ESPN Shop and one of two grand prizes including a $500 college shopping spree at ESPN Shop.

The contest was scheduled to run through College Colors Day on August 31, however, due to inauthentic activity on the Pledge Your Allegiance website, administrators ended the online competition on August 24. Penn State University was determined the winner based on the authentic pledges that were received through August 24.

College Colors Day is an annual celebration dedicated to promoting the traditions and spirit that embody the college experience by encouraging fans across America to wear their favorite college or university apparel throughout the day on Friday, August 31.

This year, College Colors Day is bigger than ever with more than 200 participating universities, the NCAA, and more than 10,000 stores representing the nation’s top retailers participating in events and promotions to provide fans all the gear they need to show their college spirit. The collegiate fan base is the largest, most affluent, and the most well-educated in all of sports. Collegiate licensed merchandise generated nearly $4.6 billion in retail sales in 2011, with royalties from the merchandise going back to colleges to support scholarships and campus development programs.

For more information on College Colors Day visit www.collegecolorsday.com or www.facebook.com/collegecolorsday.

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About The Collegiate Licensing Company 
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate trademark licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: www.clc.com or www.imgworld.com.

About NCAA Football
NCAA Football USA, Inc. represents a coalition of the American Football Coaches Association (AFCA), the Collegiate Commissioners Association (CCA), the Football Bowl Association (FBA), the National Association of Collegiate Directors of Athletics (NACDA), the National Collegiate Athletic Association (NCAA) and the National Football Foundation (NFF) and serves as the collective voice to promote college football. NCAA Football is managed by IMG College, a division of IMG Worldwide. For more information on NCAA Football, visitwww.NCAAFootball.com.

About The Pennsylvania State University
The Pennsylvania State University is a state-related, land-grant university located in the Commonwealth of Pennsylvania. Founded in 1855 as an agricultural college, Penn State received university status in 1953. Penn State has 24 campuses throughout Pennsylvania, including undergraduate locations as well as special-mission campuses such as the College of Medicine in Hershey and the Penn State Law School. The Penn State World Campus is the University's online distance education component. In total, Penn State serves more than 96,000 students. The University awards more associate, bachelor's and graduate degrees than any other institution in the Commonwealth, and has a research enterprise in excess of $800 million. Its mission is to improve the lives of the people of Pennsylvania, the nation and the world through integrated, high-quality programs in teaching, research and service.