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The Collegiate Licensing Company Extends Partnership With Notre Dame

Aug 06, 2012

ATLANTA, Ga. - The Collegiate Licensing Company (CLC), a division of IMG College, today announced it has extended its partnership agreement with the University of Notre Dame to continue managing its trademark licensing program.

Notre Dame, a CLC partner institution since 2003, will continue to gain access to leading brand protection, brand management, and brand development services through a comprehensive trademark licensing program customized by CLC, which currently represents nearly 200 collegiate properties nationwide.

Notre Dame will also continue to benefit from CLC's proven licensing services, which afford the University the opportunity to contract with best-in-class licensees that advance its goals and marketplace position. Through state-of-the-art technology and systems, CLC generates valuable data to enable Notre Dame to strategically and responsibly manage its brand.

Over the past nine years, CLC has worked closely with Notre Dame to expand its retail presence in the marketplace, as well as to leverage national programs for the University such as the College Vault, a vintage inspired collection of products. Notre Dame has also generated incremental brand exposure through licensing programs including Brooks Brothers and Old Navy.

As the Notre Dame licensing program continues to grow, CLC and Notre Dame are fully committed to preserving the integrity of the University's trademarks, as well as preventing the unauthorized use of trademarks through leading-edge trademark protection and enforcement efforts.

Royalty revenues generated from the sale of Notre Dame licensed merchandise provide support for the University's General Fund.

"Our nine-year partnership with CLC, the industry leader in collegiate licensing, has helped us grow our program tremendously and expand our market presence through innovative initiatives and enhanced relationships," said David Harr, Associate Vice President for Auxiliary Operations, University of Notre Dame. "We appreciate the exceptional level of service from CLC and look forward to achieving great success through our continued partnership."

"Notre Dame is one of the most prestigious and tradition-rich collegiate institutions in the country, and we are honored to extend our partnership to continue building on its successful trademark licensing program," said Cory Moss, Senior VP & Managing Director, The Collegiate Licensing Company. "The valued long-term relationship with Notre Dame will continue to grow as we look to maximize the University's licensing program well into the future."

About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: or

About the University of Notre Dame
Founded in 1842, the University of Notre Dame provides a distinctive voice in higher education that is at once rigorously intellectual, unapologetically moral in orientation, and firmly embracing of a service ethos. The nation's pre-eminent Catholic university and rated among the top 25 of all U.S. institutions of higher learning, Notre Dame is organized into four undergraduate colleges -- Arts and Letters, Science, Engineering, and the Mendoza College of Business -- the School of Architecture, the Law School, the Graduate School, 10 major research institutes, more than 40 centers and special programs, and the University library system. Located adjacent to the city of South Bend, Ind., which has a metropolitan population of more than 300,000, Notre Dame is highly residential, with 80 percent of students living on campus, and also is known for the quality of its physical plant and the beauty of its campus, including the Golden Dome of the Main Building, the world's most recognized university landmark.