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AMERICAN ATHLETIC CONFERENCE RENEWS MARKETING RIGHTS AGREEMENT WITH IMG COLLEGE

Sep 26, 2013

 
PROVIDENCE, R.I. – Commissioner Mike Aresco has announced that the American Athletic Conference and IMG College have reached a multi-year extension of their agreement for the conference’s marketing and sponsorship rights. The conference has partnered with IMG College since 2006 for its promotion and marketing rights.
 
The agreement, effective immediately through the 2017-'18 academic year, encompasses sales and marketing rights for each of The American’s postseason championships, including the 2014 American Athletic Conference Men’s Basketball Championship in Memphis, Tenn., and the first Women’s Basketball Championship in Uncasville, Conn. The agreement also includes the American Athletic Conference Football Championship, which will begin with the 2015 football season, and all Olympic sport championships.
 
“This is yet another extremely significant step as we continue to rebrand our conference,” said Aresco. “IMG College is the unrivaled industry leader in collegiate marketing. Just as we have done previously through our television partnerships with ESPN and CBS Sports, we are proud to align ourselves with an organization that has set the standard for marketing and brand management in intercollegiate athletics.”
 
“We are honored to consummate this agreement with the American Athletic Conference and look forward to helping this league extend its reach to the 190 million college sports fans around the nation,” said Ben Sutton Jr., President of IMG College. “We will collaborate as a unified team to create new marketing opportunities aimed at adding value, exposure, and additional revenue for the Conference.”
 
In late August, the Atlantic 10 Conference also inked a comprehensive rights agreement with IMG College, covering the league’s digital platforms, sponsorship rights to its 21 championships, corporate sponsorships, at-event promotions, licensing and publications.
 
About The American Athletic Conference
The American Athletic Conference (The American), which operated as the Big East Conference from 1979 to 2013, is a proud member of the National Collegiate Athletic Association and located in Providence, Rhode Island. The American Athletic Conference comprises the following 10 member institutions: the University of Central Florida; University of Cincinnati, University of Connecticut, University of Houston, University of Louisville, University of Memphis, Rutgers University, Southern Methodist University, University of South Florida, and Temple University. In 2014-15, East Carolina University, Tulane University and the University of Tulsa become full members. The U.S. Naval Academy joins in football only in 2015. The American Athletic Conference is a member of the Bowl Championship Series. For more information on the Conference and its membership, please visit www.TheAmerican.org.
 
About IMG College
IMG College is the nation’s leading collegiate multimedia, marketing and licensing/brand management company, representing more than 200 of the nation’s top collegiate properties, including the NCAA and its 89 championships, NCAA Football, leading conferences and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College connects brands with the largest and most demographically attractive fan base in sports through partnership opportunities in multimedia rights, sponsorship sales, licensing, marketing, ticketing, seating, fundraising, premium events and hospitality, stadium and arena development, and consulting. IMG College produces nearly 31,000 hours of radio programming on the largest sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgcollege.com.
 
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