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IMG College Seating Announces Spate of New Partners, Renewals

Aug 27, 2013

Winston-Salem, N.C. (August 27, 2013) – IMG College Seating, the premier cushion stadium seat provider in intercollegiate athletics, has partnered with seven additional universities: University of Arkansas, the Charlotte 49ers, Penn State University, SMU, UCLA/Rose Bowl, USC, and University of Washington. 
The operation, which provides to fans cushions and seat backs on a game-day or season-long basis, now serves more than 90 university partners coast to coast, managing more than 500,000 college football stadium seats annually.
In addition, the IMG College unit has also agreed to a multiyear partnership renewal with its biggest partner, University of Wisconsin, along extending its relationship with University of Oregon.  Wisconsin, currently the nation’s largest stadium seat program, originally signed in 2003, utilizing the season-lease program. The 2013 season will introduce the Kohl Kushion program, a new arena-style seat designed by IMGCS for men’s and women’s basketball events as well as hockey games played in the Kohl Center.  In 2003, Oregon originally partnered with IMG College Seating (then College Comfort LLC), utilizing game-day rental seat program only. The school added a season lease program in 2010 and has grown rapidly into a top property.  
Other renewals include Air Force Academy, Army, Auburn University, Central Michigan University, University of Colorado, Florida State University, University of Iowa, the University of Memphis, the University of New Mexico, Oklahoma State University, San Jose State University, University of Virginia, and Washington State University.
“For our university partners, seat cushions and chair backs are an increasingly valued amenity to offer to fans to enhance their comfort and game day experience,” said Ben Sutton Jr., President of IMG College. “Providing this important amenity also drives revenue to schools.” 
Sutton sees great potential in integrating sponsorship onto the seats, providing a brand with exposure on 300,000 seats across IMG Seating’s national inventory, as well as continued collaboration with IMG Learfield Ticket Solutions to offer fans comfortable seats when they purchase season tickets.
Here is a top-line look at the new partnerships:
University of Arkansas
This new program includes season lease and game-day rental programs at Donald W. Reynolds Razorback Stadium and now War Memorial Stadium.  
Charlotte 49ers 
As the Charlotte 49ers compete in their inaugural year as a Division 1 football program, IMG College Seating will provide season-lease products to fans.
Pennsylvania State University
The program with Penn State includes both season lease and game day rental programs. Through collaboration with IMG Learfield Ticketing, new Nittany Lions season ticket holders will have the opportunity to enrol into the seating program when they purchase their tickets.
Southern Methodist University
The new program at SMU will focus on season-lease chairs for Mustang fans attending games at Gerald J. Ford Stadium.
UCLA/Rose Bowl
The new program will provide season lease seats for UCLA football fans and the event/game day rental option for ancillary events hosted by the Rose Bowl. The season lease program will feature a newly designed fold-down arena seat model. IMGCS will also rent stadium seats at the BCS National Championship Game as well as at various concerts such as Justin Timberlake with Jay Z in July.
University of Southern California
The program with USC will provide season lease seats for Trojan football fans and will also utilize the newly designed fold-down arena seat model.  The focus of the new seat design will be to target NFL stadiums in the future.
University of Washington
IMGCS was chosen as the stadium seat provider to service approximately 15,000 Husky Football fans at Husky Stadium with its cushion only design.
About IMG College Seating
IMG College Seating (IMGCS) is the premier college cushion stadium seat provider in the growing area of venue-based fan convenience.  IMGC represents a wide array of universities and is currently present in each NCAA football conference. Through its turn-key business operation, IMGCS offers a wide variety of seat and cushion rental and lease options to more than 130 universities, colleges, entertainment venues, and high schools nationwide. IMGCS not only provides multiple designs of comfortable seating to loyal fans, but also serves as an outstanding source of revenue for its clients. Key partners include the University of Alabama, Michigan, North Carolina State, Ohio State, Oklahoma, Oklahoma State, Oregon, South Carolina, Syracuse, Tennessee, Virginia Tech and many more.  IMGCS also provides stadium seat rentals at concert venues and is currently expanding its operation to NASCAR tracks and NCAA basketball facilities. For more information visit