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Campus Insiders Featuring Branded Content for IMG College Sponsorship Partners

Mar 06, 2014

Branded content is all the rage among savvy marketers, and Campus Insiders,  the leading digital content syndication source and online destination for 190 million college sports fans, is on top of the trend in distributing special programming for Cadillac, a sponsorship partner of Campus Insiders and IMG College. 

This week, Cadillac Presents: On the Scene, features host Bonnie Bernstein learning about the Kansas Jayhawks.  Highlights include:

  • A sit-down with men’s basketball coach Bill Self, who discusses his Jayhawks' star freshmen, Andrew Wiggins and Joel Embiid, and the assistant he lured away from his mentor, Larry Brown
  • A campus tour with former Kansas star and NBA veteran Wayne Simien, reflecting on his All-American career in Lawrence and his favorite hobby
  • Bonnie goes behind-the-scenes in the Jayhawks’ locker room and training facility with senior Justin Wesley, who reveals that the boys use loofahs. For a look, click:

As a part of its sponsorship with Campus Insiders and IMG College, Cadillac is receiving branded segments for five additional IMG College schools – Duke, Michigan, Syracuse, TCU, and UCLA. UCLA’s segments aired in December; the remaining schools are being scheduled.

Campus Insiders, which is averaging 25 million monthly video streams, also runs branded-content vignettes for Keurig (among other brands), which in 2013 began a national collegiate sponsorship program through IMG College.

To download the Campus Insiders App and get live game streams, highlights and other behind-the-scenes content, visit:
About Campus Insiders
Campus Insiders, a partnership between IMG College and Silver Chalice, is the premier online destination and leading digital content syndication source for college sports fans. Campus Insiders features high-quality unrestricted content, including live studio shows, video on demand (VOD), and more than 2,000 live games, available on multiple platforms and distribution points. For more information visit, Campus Insiders is on Twitter at @CampusInsiders and on Facebook at