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Feb 17, 2014

February 17, 2014 –  IMG College, the nation's leading collegiate multimedia, marketing and licensing/brand management company, and 10 Foot Wave, a leader in place based digital solutions, announced today an extension of their current multi-year partnership. Under the new agreement, 10 Foot Wave will work collaboratively with IMG to expand the footprint of their FanConnect platform across IMG College’s portfolio of properties.   
FanConnect, which is currently installed in more than 30 IMG College venues, combines sponsor messaging with live game content, real-time stats, out of town scores, social media feeds and more, all delivered in high-definition on the television screens found throughout a stadium or arena. The platform can be customized to fit the needs of each school allowing for flexibility in the type of sponsor inventory the school wants to sell while delivering a new revenue stream.
“IMG College is excited to renew and enhance our partnership with 10 Foot Wave,” said Rick Barakat, VP Sales Strategy & Operations, IMG College. “Their platform provides our university partners and sponsors with unique and targeted advertising opportunities that live inside the venue. 10 Foot Wave’s FanConnect platform is current and compelling for both fans and sponsors alike. They have worked hard to continually develop their capabilities and scope of service offerings to improve the fan experience and add value to our partnerships.”
“The Fan Connect platform continues to provide a great mechanism for IMG College to offer sponsors unique digital inventory and drive more revenue at each of their properties, while enhancing the overall fan experience inside their venues,” said Shawn Becket, Senior Vice President of 10 Foot Wave. “We are excited to expand and deepen our relationship with IMG College and look forward to developing new concepts and building on the success of this partnership with IMG College in the years to come.”
About 10 Foot Wave
10 Foot Wave is a leader in place based digital media solutions across several different verticals from sports to automotive to retail.  Their FanConnect platform is currently installed at over 50 collegiate sports venues including many of the largest stadiums in all of sports, including; Ohio Stadium (The Horseshoe), Michigan Stadium (The Big House), The Rose Bowl, Sanford Stadium, and Neyland Stadium.  10 Foot Wave recently entered the professional sports space, partnering with the Charlotte Bobcats & Time Warner Cable Arena to deliver FanConnect to their fans.  For more information, please visit  

About IMG College
IMG College is the nation’s leading collegiate multimedia, marketing and licensing/brand management company, representing more than 200 of the nation’s top collegiate properties, including the NCAA and its 89 championships, NCAA Football, leading conferences and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College connects brands with the largest and most demographically attractive fan base in sports through partnership opportunities in multimedia rights, sponsorship sales, licensing, marketing, ticketing, seating, fundraising, premium events and hospitality, and consulting. IMG College produces nearly 35,000 hours of radio programming on the largest independent sports radio network in the country, manages nearly 5,000 hours of local television programming, and is the leading publisher of college sports publications and the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit