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NORTH CAROLINA A&T PARTNERS WITH IMG

Jul 31, 2014


WINSTON-SALEM, N.C., (July 31, 2014) — IMG today announced a new representation agreement with North Carolina Agricultural and Technical State University.
 
In 2013, IMG began a consulting relationship with North Carolina A&T that is now expanding into a formal sales and marketing partnership. Under the terms of the multi-year agreement, IMG will manage, market, and directly sell all advertising and sponsorship inventory for the university.  Sales operations will be led on-site by General Manager Kenny Washington, who joins IMG from Team Velocity Marketing.
 
“We are delighted to partner with IMG,” said Earl Hilton, director of athletics at North Carolina A&T. “IMG is the leader in the collegiate sports sponsorship industry, and we are confident that their expertise and professionalism will move A&T forward in an unprecedented way.  We believe that our brand identity and market share will grow significantly over the next few years through this partnership and  could not be more excited about moving ahead in this strategic relationship.”
 
“We’re very excited to take our relationship with North Carolina A&T to the next level,” said Mike Wolfert, vice president, revenue solutions, for IMG College. “IMG College, which is based in nearby Winston-Salem, is already very familiar with the local community through representing UNC Greensboro and working with the Greensboro Coliseum. We hope to extend numerous business partnerships to North Carolina A&T.”
 
IMG College is the nation’s leading collegiate marketing agency, representing more than 200 of the nation’s top collegiate properties, including the NCAA and its 89 championships, major conferences and many of the most prestigious colleges and universities in the country.
 
About North Carolina A&T
North Carolina Agricultural and Technical State University is an academic community focused on students—providing them with interdisciplinary learning opportunities, teaching them with faculty renowned for excellence, connecting them to cutting edge discoveries in research, and encouraging them to serve their communities.
 
North Carolina A&T was founded in 1891 as a land-grant institution and now has more than 10,000 students enrolled and a workforce including more than 2,000 employees. The university strives for excellence and innovation in its curriculum, in promoting partnerships with public and private entities, and in fostering a learning environment that focuses on the ability to organize, assess, apply, and create knowledge. The school’s campus sits on 200 beautiful acres in Greensboro, NC, and includes a 600-acre university farm.  North Carolina A&T is home to visionary centers and institutes concentrating on human-machine studies, entrepreneurship and e-business, advanced journalism, public health, transportation, and more.  The Carnegie Foundation for the Advancement of Teaching classifies NC A&T as a doctoral/research university.
 
About IMG
IMG is a global leader in sports, fashion and media operating in more than 30 countries around the world. IMG’s businesses include Events & Media, College, Golf, Tennis, Performance and IMG Academy, Fashion, Models, Clients, Consulting, Licensing, Joint Ventures, and creative management agency Art + Commerce. In 2014, IMG was acquired by WME, the world’s leading entertainment and media agency. Together, the companies offer an unparalleled client roster; world-class partnerships with sponsors, brands and broadcasters; and marquee assets across entertainment, events and fashion.