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IMG COLLEGE FURTHER OPTIMIZES ITS NATIONAL RADIO NETWORK WITH NEW EXECUTIVE SALES APPOINTMENT

Apr 21, 2014

Winston-Salem, N.C. (April 21, 2014) – IMG College today announced a new strategy for optimizing its coast-to-coast radio network, naming Eddie (“Eddie Q”) Quagliariello to the position of VP, National Radio Sales.
 
In this new role, Quagliariello, a seasoned radio veteran with more than 20 years of experience at Westwood One Radio Networks, will develop opportunities for national brands to advertise on the nation’s largest independent sports radio network. IMG Audio produces nearly 35,000 hours of radio programming for 2,200 stations coast to coast. The programming is also heard on the web via streaming audio and digital platforms as well as satellite radio.
 
“IMG Audio has great stations carrying games from the country’s most popular schools. While we’ve traditionally viewed and sold radio as separate local and regional networks, there is a tremendous opportunity to fuse our inventory together to create a true national network,” said Ben Sutton Jr., President of IMG College. “Under Eddie Quagliariello’s leadership, we will combine games, concepts and station inventory into national packages for sponsors. This is the latest refinement of our national marketing platform giving marketers access to 190 million college sports fans.” 
 
Quagliariello will be based in New York, reporting to Andrew Judelson, SVP of National Sales for IMG College and US Business Development for IMG Worldwide. At Westwood One, Quagliariello was most recently Senior Vice President/National Sponsorship Sales, working with clients/agencies on national customized campaigns for NFL, NCAA Basketball, Olympics, and News-Talk programs.   
 
“Eddie Q is an innovator with a very strong track record for developing new business through the conceptual packaging of radio inventory,” Judelson said.  “We are very excited to have him lead the build-out of the radio portion of our national platform by enhancing IMG College’s audio assets and developing new customer-focused ad programs.”
 
“IMG owns the game broadcasts and the inventory. We will have multiple major market clears each week that will create a true national network,” Quagliariello said. “We will be bringing agencies and advertisers the ultimate "wow factor" in college sports!  That makes this a very exciting opportunity with a top-notch organization.”
 
IMG Audio, from its studios in Winston-Salem, N.C., operates the nation’s largest independent sports radio network, including broadcasts for schools such as Notre Dame, whose broad national network included 20 of the top 25 U.S. markets in 2013.
 
 
 
About IMG College
 
IMG College is the nation’s leading collegiate multimedia, marketing and licensing/brand management company, representing more than 200 of the nation’s top collegiate properties, including the NCAA and its 89 championships, leading conferences and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College connects brands with the largest and most demographically attractive fan base in sports through partnership opportunities in multimedia rights, sponsorship sales, licensing, marketing, ticketing, seating, fundraising, premium events and hospitality, and consulting. IMG College produces nearly 35,000 hours of radio programming on the largest independent sports radio network in the country, manages nearly 5,000 hours of local television programming, and is the leading publisher of college sports publications and the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgcollege.com