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The Collegiate Licensing Company Extends Partnership with West Virginia University

Nov 12, 2012

Following a record year of licensing royalty revenue for West Virginia University (WVU), The Collegiate Licensing Company (CLC), an affiliate of IMG College, today announced it has reached an agreement for a 10-year extension with WVU to continue managing the school’s trademark licensing program through June 30, 2022. Read more.

Expanding Its Line of Collegiate Services, IMG College Names Jim Connelly to New Leadership Post

Nov 05, 2012

IMG College, a division of IMG Worldwide, today named Jim Connelly to its executive team, as the nation’s leading collegiate sports marketing agency expands its suite of services for collegiate partners. Read more.

IMG College and Ohio Valley Conference Extend Multimedia Rights Agreement

Oct 22, 2012

IMG College, a division of IMG Worldwide, today announced it has reached an agreement with the Ohio Valley Conference (OVC) for a 5-year extension to its current multimedia rights partnership. The new deal will take effect immediately.  Read more.

Michigan Announces Partnership with Flagstar Bank

Oct 04, 2012

The University of Michigan Athletic Department and IMG College today announced that Flagstar Bank, the largest bank headquartered in Michigan, has become an official partner of Michigan Athletics. The bank’s support of U-M Athletics will focus on presenting sponsorships to two key digital assets, a student rewards program featured on a mobile app, and the university’s official athletics website, mgoblue.com. The partnership was brokered by IMG College, which has been the multimedia rights partner for UM since 2008.  Read more.

Hershey Blazes College Trail for CPGs

Sep 05, 2012

In a classic ad campaign for Hershey Company’s Reese’s brand, chocolate and peanut butter collided to make for a very tasty combination. The match of college sports and Reese’s is adding up to the same kind of very effective combination. Read more.

Lowe's, IMG College Sign Unprecedented Strategic Agreement to Reach College Sports Fans via Official Social Media Channels

Aug 30, 2012

Lowe’s Companies, Inc. (NYSE: LOW) and IMG College today announced an unprecedented national marketing agreement that helps the home improvement retailer reach college sports fans where dialogue is a game changer: official social media platforms.  Read more.

Penn State Wins College Colors Day Spirit Cup in Pledge Your Allegiance Competition

Aug 29, 2012

The Collegiate Licensing Company (CLC), a division of IMG College, and NCAA Football today announced The Pennsylvania State University as the winner of the inaugural College Colors Day Spirit Cup and $10,000 toward the University’s general scholarship fund. Read more.

IMG and Wofford College Extend Athletics Multimedia Rights Partnership

Aug 27, 2012

IMG College, a division of IMG Worldwide, today announced it has reached an agreement with Wofford College for a 10-year extension to its current multimedia rights partnership. The new deal will take effect immediately.  Read more.

Jayhawk IMG Sports Marketing Announces Sponsorship Renewal With Kansas Sampler

Aug 20, 2012

Jayhawk IMG Sports Marketing, the multimedia rights partner for the University of Kansas and an IMG College property, today announced it has renewed its sponsorship agreement with Kansas Sampler, a Kansas sports apparel and gift boutique. Kansas Sampler has been a partner of Kansas Athletics since 2010.  Read more.

Air Force Academy Announces Radio Partnership With Denver Sports Radio 104.3 The Fan

Aug 14, 2012

Lincoln Financial Media and the Air Force IMG Sports Network announced today a multi-year affiliation agreement with Sports Radio 104.3 The Fan. KKFN-FM will carry all Air Force football game broadcasts beginning in 2012, plus a weekly interview featuring Falcons Head Football Troy Calhoun. Read more.

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