America's Home for College Sports


Jun 03, 2015

NEW YORK (June 3, 2015)IMG College today announced the appointment of Doug Fillis to the newly created role of Associate Vice President of the East region. He will focus on helping attract partnerships and drive revenue to partner schools Connecticut, Syracuse, Rutgers , and St. John's. 
Fillis joins IMG from New York City Football Club (NYCFC), where he was Senior Vice President, Partnerships.  He will be based in New York City, reporting to Tom Ward, Regional Vice President/East, IMG College.
“Doug brings a wealth of relationships in sports marketing and intercollegiate athletics along with a very impressive track record of creating successful partnerships,” said Tim Pernetti, President, IMG College Multimedia.  “We are thrilled to be able to add his talents to our team.”   
At NYCFC, Fillis was instrumental in the building and launching of New York’s newest Major League Soccer franchise. During the initial launch of the club, he oversaw all commercial partnerships, including sponsorship, concessions and merchandise, as well as marketing and brand development. 
Prior to NYCFC, Fillis spent eight years in business development and revenue generation at Rutgers University and the United States Military Academy (USMA), respectively.
As Senior Associate Athletic Director for Administration at Rutgers, he was responsible for a significant influx in new revenue, including securing IMG College as a multi-media rights partner, increasing concessions revenue, and launching the Block R Party, Rutgers premium tailgating experience. Fillis served on the leadership team responsible for partnering with High Point Solutions in a major football stadium naming rights agreement and the landmark agreement bringing Rutgers to the Big Ten Conference. At Rutgers and NYCFC, Fillis worked closely with Pernetti.
Fillis began at USMA as an intern and rose to Assistant Athletic Director for Development (Major Gifts) and Revenue Generation.  He managed record-setting fundraising, created and increased premium seating revenue, and had a major role in increasing sponsorship revenue, including securing a naming rights agreement with Siemens. Additionally, he was responsible for the business plan around the Army at Yankee Stadium Series and collaborating with the Naval Academy on business planning for the Army-Navy game.
"I am elated to join IMG and look forward to drawing on my experiences and relationships within and outside college athletics to increase the value IMG brings to its collegiate partners," Fillis said.
Fillis received his B.A. from Sacred Heart University and M.A. from Iona College.  He also completed a graduate certificate in Sports Management from New York University and is currently an adjunct instructor at NYU in the Tisch Institute for Sports Management, Media, and Business since 2010.  In 2008, Fillis was awarded a “Hero Among us” by the Make-A-Wish Foundation.