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MICHIGAN STATE UNIVERSITY CHOOSES CLC TO BUILD ITS BRAND

MICHIGAN STATE UNIVERSITY CHOOSES CLC TO BUILD ITS BRAND

Jun 15, 2015

In choosing the Collegiate Licensing Company (CLC), to serve as the school’s trademark licensing representative, Michigan State University  partnered with the company that invented collegiate licensing, represents more top college brands than anyone else, and has unparalleled resources to build school brands and drive merchandise sales.
 
Michigan State had been one of the nation’s largest remaining independent licensing programs. The school saw myriad benefits in tapping the expertise, resources, and scale of CLC,  the licensing affiliate of IMG College, which represents nearly 200 collegiate institutions.
                                                                                                          
The agreement with a perennial Power 5 contender in football and basketball which has more than 530,000 alumni in the U.S., is a significant one for CLC and follows more than 25 new school deals thus far in 2015.
 
“Michigan State is a successful brand that had many options for the future of its licensing program, including remaining independent. We are thrilled the university selected CLC as the only agency that could help achieve their program’s goals,” said CLC Managing Director Cory Moss. “Being chosen by Michigan State reinforces the strategic direction we’ve developed for our partner institutions to increase brand exposure and sales through responsible brand management.”
 
CLC will focus on developing a brand management strategy ensuring long-term value through partnerships with best-in-class licensees; utilizing CLC’s exclusive retail intelligence, consumer research, and other customer insights from WME to expand the presence of Michigan State merchandise at retail; reaching consumers through mobile marketing platforms; and leveraging Michigan State into CLC’s local, regional, and national marketing programs.
 
“The entire CLC team is eager to put our collective expertise to work developing programs and initiatives to take Spartan licensing to the next level,” Moss said.
 
In partnering with CLC, Michigan State will tap into the full capabilities of an agency with the size, scale, and marketplace leverage to service a large licensing program that has the potential to grow even more.